Branded content: Going the long haul with Tata Trucks’ Power of 6

Tata Motors’ long-haul trucks are designed to deliver the lowest Total Cost of Ownership while ensuring higher revenue generation and operating cost optimisation. A winning deal. 

Autocar Pro News Desk By Autocar Pro News Desk calendar 21 Jun 2021 Views icon26353 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Branded content: Going the long haul with Tata Trucks’ Power of 6

Trucking is not for the faint-hearted. It calls for guts, grit and gumption and a continuous quest for excellence when it comes to TCO or Total Cost of Ownership. At Tata Motors, we continuously strive to be the pioneer in the Indian Commercial Vehicle Industry with the widest range of products, offering customers the best-in-class solutions to improve overall profitability through higher revenue generation and operating cost optimisation.

With the advent of GST and implementation of new government policies, the CV industry in India is moving towards consolidation of loads and of trucks covering more kilometres per day and long haulage.

Six-pack power strategy
Tata Motors’ growth mantra is also a customer growth mantra – products and services that enable them to maximise their earnings. With new BS VI emission norms kicking in from April 2020, the company has raised the bar even higher for long-haul trucking.

This incorporates the new BS VI design philosophy based on the Product Attribute Leadership Strategy that empowers our customers with the ‘Power of 6’ comprising:

  1. Power of Enhanced Performance
  2. Power of Lower Total Cost of Ownership
  3. Power of Comfort and Convenience
  4. Power of Choice
  5. Power of Connectivity
  6. Power of Total Peace of Mind


Behind each of these six ‘powers’ lies an extensive engineering architecture that strives to address every element of the CV business. This is delivered through a meticulously-designed application-focused drivetrain range and options, multiple cabins, specific body design and aggregate options, unique value features aimed at reducing cost of operations, maintenance and enhancing performance, safety, driving comfort and convenience with enhanced durability and reliability.

Proving their mettle across segments
Tata Motors’ long-haul trucks are leading the industry across segments, starting from 19T GVW trucks in the Medium Commercial Vehicle range through to heavy-duty, multi-axle trucks in the 28T, 35T, 42T, 48T and 49T GVW range and the 46T, 55T 4x2 and 55T 6x4 range of Tractor-Trailers, all of which deliver superior solutions and value for road logistics across the country.

Tata Motors’ long-haul trucks have proven their mettle across all applications including the emerging e-commerce segment, bulk and dense applications like tankers, agriculture products, cement, coal, construction aggregates, clinkers, fly-ash, iron and steel, market logistics, and industrial goods, commanding market share leadership in their respective tonnage segment.

The reason for their sustained success is that these trucks are robustly designed specifically addressing long-haul trucking needs. Tata trucks offer higher engine torque and a wider, flat torque curve which enables superior pickup, acceleration, gradeability, faster and smoother drives on highways, all of which ensure faster turnaround time – so critical for all long-haul operators.

Tata Motors’ long-haul trucks come with multiple engine platforms, including Tata’s new-generation 5.0L Turbotronn engine and Tata Cummins range of engines, across different nodes – these are the world’s largest selling commercial Euro 6 engines, providing the durability and reliability for long-distance transportation.

Long-haul champions
Tata long-haul trucks come laden with a bouquet of attractive value enhancers like Multi-Mode Fuel Economy Switch, Gear Shift Advisor, Electronic Anti-Fuel Theft, Improved Current Generation Technology Brakes, Engine Brake, Hill Start Assist, Unitised Wheel Bearing, Effective Air-Conditioning with Ambient Air Temperature sensor enabling the trucks to cover longer distances safely and profitably.

What’s more, these Tata long-haul trucks come with multiple cabin options including the modern ULTRA cabin in 19T models,  India’s largest-selling SIGNA cabin in multi-axle trucks and tractor-trailer range and the world-class PRIMA cabin in the tractor-trailer range with Mechanically Suspended Seats, Tilt & Telescopic Steering, Wider Sleeper Berth. All these features offer industry best comfort and convenience, utility space, lower NVH and safety, enabling drivers to cover long distances with ease, thereby improving productivity and enhancing efficiency.

Tata long-haul trucks, equipped with these features, enable their owners to ply longer distances and earn higher revenue with lowest operating cost, ensuring higher profitability. Giving these smart trucks an additional benefit is the new-age advanced telematics solution – Tata Motors Fleet Edge.

Total customer satisfaction
Tata Motors also extends various vehicle care programs, fleet management solutions, annual maintenance packages and resale of used trucks under its ‘Sampoorna Seva 2.0’ initiative.

Some of the standout features of this bouquet of benefits includes Tata Alert that offers 24x7 roadside assistance for all vehicles under warranty, Tata Kavach which ensures that all accidental vehicles insured under Tata Motors Insurance are repaired within 15 days, and a service turnaround time guarantee under Tata Zippy to ensure maximum uptime.

So, if you’re looking for value-for-money long-haul trucks that perform each time and every time, it’s only Tata. 


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