Follow us
BKT, the ‘Off-Road King,’ Chases the Consumer Market
The company has unveiled a broad range of tyres for the Indian two-wheeler and CV markets.
7778 Views
About 15 months ago, in the hushed, climate-controlled luxury of a five-star Mumbai hotel, three men sat down for a lunch that would effectively redraw the map for one of India’s most successful automotive tyre exporters.
On one side of the table were the promoters of Balkrishna Industries Limited (BKT): Arvind Poddar, the Chairman and Managing Director, and his son Rajiv, the Joint Managing Director. Across from them was Satish Sharma, Senior President & Director (Business Development and Strategy) a man whose core strength in the tyre industry was well-known, having recently joined from Apollo Tyres.
As they ...
RELATED ARTICLES
Bosch’s India Recast
Shahkar Abidi
23 May 2026
Why the Tier-1 giant’s dealmaking is really a play for control of the next mobility stack.
How One Tax Cut Fuelled Every Car Maker Except MG Motor
Anurag Chaturvedi
04 May 2026
For the one OEM built around EVs, the competitive equation changed without its own pricing moving by a rupee.
How a Single GST Cut Shifted India's Car Market Out of Neutral
Anurag Chaturvedi
04 May 2026
Five million passenger vehicles were never a supply problem. One rate reform proved it was always about price.
