While immediate price relief for the buyer is unlikely, the India-EU FTA will help reshape long-term industry strategy, opening new markets and influencing localisation, sourcing and investment decisions.
12 Feb 2026 | 7916 Views | By Prerna Lidhoo
As soon as the India–EU free trade agreement was announced, the internet was filled with memes and hot takes centered on the assumption that European luxury cars were about to become meaningfully cheaper. Alas, luxury cars aren't going to suddenly drop from crore-plus price tags to ₹70 lakh. That said, ...
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For the one OEM built around EVs, the competitive equation changed without its own pricing moving by a rupee.
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