Recent Articles Published by Darshan Nakhwa
Yokohama India to Rely on Digital-First, Hyper-Local Strategy for Growth, Says Marketing Head
Yokohama India to Rely on Digital-First, Hyper-Local Strategy for Growth, Says Marketing Head

autherDarshan Nakhwa calendar10 Apr 2026

The premium tyremaker’s marketing officer says the company is deliberately avoiding mass advertising, and instead focu...

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Tractor Industry Ends FY26 On a High; March Domestic Sales Rise 29% on Festive Demand
Tractor Industry Ends FY26 On a High; March Domestic Sales Rise 29% on Festive Demand

autherDarshan Nakhwa calendar10 Apr 2026

Full Navratri season, robust agri fundamentals and improved rural liquidity drive March spike; FY26 volumes cross 10 ...

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From Slow Start to Strong Finish: India PV Sales Cross 47 Lakh in FY26
From Slow Start to Strong Finish: India PV Sales Cross 47 Lakh in FY26

By Darshan Nakhwa and Ketan Thakkar calendar10 Apr 2026

India’s passenger vehicle market hit a record 47 lakh units in FY26, driven by a sharp, policy-led rebound after a sub...

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Mercedes-Benz India Expects Single-Digit Growth in Luxury PV Sales in FY27
Mercedes-Benz India Expects Single-Digit Growth in Luxury PV Sales in FY27

By Darshan Nakhwa, Prerna Lidhoo and Ketan Thakkar calendar09 Apr 2026

Global tensions and price hikes due to forex volatility and rising inputs costs expected to soften sentiment

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Santosh Iyer: Value Important Over Volume, Market Share Race Is ‘Self-Created’
Santosh Iyer: Value Important Over Volume, Market Share Race Is ‘Self-Created’

By Prerna Lidhoo, Ketan Thakkar & Darshan Nakhwa calendar09 Apr 2026

Mercedes-Benz India prioritises brand desirability and customer experience over chasing sales volumes, even as rival B...

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Volkswagen India Eyes up to 20–25% Higher Taigun Volumes With Facelift: Nitin Kohli
Volkswagen India Eyes up to 20–25% Higher Taigun Volumes With Facelift: Nitin Kohli

By Arushi Bhatia and Darshan Nakhwa calendar09 Apr 2026

Volkswagen targets stronger Taigun volumes with facelift, focusing on performance positioning, product interventions, ...

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“We Are Happy Rivals Are Bringing in First-Time Buyers; They Will Evolve Into Our Segments,” Says Santosh Iyer
“We Are Happy Rivals Are Bringing in First-Time Buyers; They Will Evolve Into Our Segments,” Says Santosh Iyer

By Ketan Thakkar, Darshan Nakhwa and Prerna Lidhoo calendar09 Apr 2026

As rivals chase entry-level luxury buyers, Mercedes-Benz India bets on financing, brand pull, and premium positioning ...

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Mercedes-Benz India Clocks 19,363 Units in FY26, Up 2% YoY; Top-End Vehicles and EVs Drive Growth
Mercedes-Benz India Clocks 19,363 Units in FY26, Up 2% YoY; Top-End Vehicles and EVs Drive Growth

autherDarshan Nakhwa calendar09 Apr 2026

Robust demand for high-end models and EVs powers record FY26 sales and a strong Q1 start; automaker to step up product...

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India Emerges as Key Growth and Export Hub for Tenneco Amid Supply Shocks
India Emerges as Key Growth and Export Hub for Tenneco Amid Supply Shocks

autherDarshan Nakhwa calendar27 Mar 2026

India’s rising exports, localisation push, and strong domestic demand position it as a key growth driver for Tenneco, ...

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Exclusive: Tenneco Evaluates New Plant in India as Demand for Suspension Tech Surges
Exclusive: Tenneco Evaluates New Plant in India as Demand for Suspension Tech Surges

autherDarshan Nakhwa calendar27 Mar 2026

Rising OEM interest in DaVinci DCx underpins capacity push; Co. expects suspension business to outpace clean air segme...

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Can GST Cuts Give Long-term Boost to Auto Sales?

Can GST Cuts Give Long-term Boost to Auto Sales?

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