JLR Targets 12,000 EV Production For FY27; Range Rover Electric Production To Begin In September

Jaguar Land Rover has tentatively planned production of around 12,000 electric vehicles in FY27 as it prepares to begin production of the Range Rover Electric in September 2026.

The Tata Motors-owned luxury carmaker has four products approaching launch: Range Rover Electric, Range Rover Sport Electric, Range Rover GT, and Jaguar Type 01. Two more models are in the pipeline, giving JLR its most active product programme in recent years.

“The launches begin in September, when we start the Range Rover Electric,” JLR Chief Executive Officer P. B. Balaji said during Tata Motors Passenger Vehicles’ Q1 FY27 earnings call.

“As far as FY27 is concerned, this is the production start that is planned. I think we are tentatively pencilling in about 12,000 cars this year in the EV space,” he added.

The production estimate points to a measured start for JLR’s electric range. The four products will be introduced progressively over the next six months and beyond, with their contribution expected to rise as production ramps up.

“Despite the near-term industry challenges, we continue to see strong demand for our brands and look forward to the launch of four sensational new products in the coming months,” Balaji said.

Four-Model Launch Cycle

Range Rover Electric and Range Rover Sport Electric are scheduled to arrive later in 2026. The Range Rover GT and Jaguar Type 01 are expected to follow in early 2027.

The Range Rover GT has been presented as an electric grand tourer based on JLR’s EMA architecture. The company plans to retain the flexibility to offer it with a full-hybrid powertrain later.

Jaguar Type 01 will mark the return of the Jaguar brand following the planned phase-out of its outgoing models. JLR’s total wholesales in the first quarter were around 3,000 units below its internal plan, partly due to the run-out of the older Jaguar models.

JLR said the four forthcoming vehicles were in the final stages of testing or undergoing pre-production runs at its plants.

“After a relatively fallow period, our product range is about to get a major uplift,” JLR Chief Financial Officer Richard Molyneux said.

The launch cycle comes as JLR approaches the peak of its investment programme. Spending is expected to remain at similar levels over the rest of FY27, although the mix will shift from engineering expenditure to capital investment as new facilities come onstream and series production begins.

The company reported a capitalisation rate of 74% in the first quarter.

EVs Expected To Be Margin-Neutral

JLR expects the new electric vehicles to be at least margin-neutral compared with their combustion-engine equivalents.

“We’re not launching mass-market EVs. We’re launching Range Rovers with an EV powertrain,” Molyneux said.

JLR expects the new electric models to be priced at levels that make them at least margin-neutral, with some of the EMA-based products potentially margin-accretive against the ageing models they replace.

Management also expects limited cannibalisation as the electric vehicles extend established nameplates into additional powertrain categories. It based that expectation on the expressions of interest received for the forthcoming models.

Initial sales of the Range Rover Electric, Range Rover Sport Electric, and Range Rover GT are expected to be concentrated in the UK and Europe, where emissions regulations and demand for battery-electric vehicles provide greater support.

JLR plans to sell progressively more combustion-engine vehicles in North America while increasing the share of battery-electric vehicles in the UK and Europe.

“We will sell progressively more ICE in North America, progressively more BEV in the UK and in Europe,” Molyneux said.

The approach reflects JLR’s decision to retain propulsion flexibility instead of moving its portfolio towards electric vehicles at the same pace in every market.

The tentative 12,000-unit production plan points to a gradual start for JLR’s electric range in FY27. The larger test will come as more models enter production and the company seeks to scale EV volumes without diluting the margins of its high-value portfolio.