Recent Articles Published by Prerna Lidhoo
Škoda Auto Volkswagen India Plans 19 Product Launches in 2026; Volkswagen to Roll Out 4 Models
Škoda Auto Volkswagen India Plans 19 Product Launches in 2026; Volkswagen to Roll Out 4 Models

By Prerna Lidhoo and Ketan Thakkar  calendar09 Apr 2026

Škoda Auto Volkswagen India is set for an aggressive 2026 with up to 19 product interventions across brands and segmen...

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Mercedes-Benz India Expects Single-Digit Growth in Luxury PV Sales in FY27
Mercedes-Benz India Expects Single-Digit Growth in Luxury PV Sales in FY27

By Darshan Nakhwa, Prerna Lidhoo and Ketan Thakkar calendar09 Apr 2026

Global tensions and price hikes due to forex volatility and rising inputs costs expected to soften sentiment

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Santosh Iyer: Value Important Over Volume, Market Share Race Is ‘Self-Created’
Santosh Iyer: Value Important Over Volume, Market Share Race Is ‘Self-Created’

By Prerna Lidhoo, Ketan Thakkar & Darshan Nakhwa calendar09 Apr 2026

Mercedes-Benz India prioritises brand desirability and customer experience over chasing sales volumes, even as rival B...

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“We Are Happy Rivals Are Bringing in First-Time Buyers; They Will Evolve Into Our Segments,” Says Santosh Iyer
“We Are Happy Rivals Are Bringing in First-Time Buyers; They Will Evolve Into Our Segments,” Says Santosh Iyer

By Ketan Thakkar, Darshan Nakhwa and Prerna Lidhoo calendar09 Apr 2026

As rivals chase entry-level luxury buyers, Mercedes-Benz India bets on financing, brand pull, and premium positioning ...

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FY26: When India’s EV Market Found Scale
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FY26: When India’s EV Market Found Scale

autherPrerna Lidhoo calendar08 Apr 2026

India's electric vehicle market crossed 2.45 million units in FY26, with every major segment posting record sales and ...

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Maruti Suzuki Says Production
Maruti Suzuki Says Production "Normal" Amid West Asia war; Flags Cost Pressure, Price Hikes Likely

By Kiran Murali & Prerna Lidhoo calendar01 Apr 2026

The automaker said it has so far chosen to absorb the additional costs to support customers.

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Maruti Suzuki Dzire Tops FY26 Sales Chart​​​​​​​; Can it Revive the Sedan Segment?
Maruti Suzuki Dzire Tops FY26 Sales Chart​​​​​​​; Can it Revive the Sedan Segment?

By Prerna Lidhoo and Kiran Murali calendar01 Apr 2026

Maruti Suzuki Dzire emerged as India’s best-selling car in FY26 with sales of 2.3 lakh units, despite SUVs dominating ...

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Tata Motors Passenger Vehicles Posts Record Annual Sales of 642,000 units, EV Growth Surges 43%
Tata Motors Passenger Vehicles Posts Record Annual Sales of 642,000 units, EV Growth Surges 43%

autherPrerna Lidhoo calendar01 Apr 2026

The company’s EV business continued to accelerate, with FY26 EV sales recording a robust 43% YoY growth.

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Maruti to Raise Small Car Prices Amid Production Challenges and Input Cost Pressures
Maruti to Raise Small Car Prices Amid Production Challenges and Input Cost Pressures

By Prerna Lidhoo and Ketan Thakkar calendar01 Apr 2026

Several carmakers in India have announced price hikes effective April 2026, making the start of the new financial year...

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River Mobility: The Power of Doing Less
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River Mobility: The Power of Doing Less

autherPrerna Lidhoo calendar31 Mar 2026

Bengaluru's River Mobility is building a durable EV business on the unfashionable virtues of restraint, focus and prec...

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POLL OF THE MONTH

Can GST Cuts Give Long-term Boost to Auto Sales?

Can GST Cuts Give Long-term Boost to Auto Sales?

Yes

 

64.62%

No

 

35.38%

Total Votes : 930