Product and marketing synergies often pay strong dividends and Toyota Kirloskar Motor (TKM) is benefiting hugely from the global alliance between Suzuki Motor Corp and Toyota Motor Corp. As a result of this product-sharing pact between the two Japanese automakers, Toyota Kirloskar Motor’s strategy to launch a clutch of Maruti-rebadged models has paid off handsomely in the Indian passenger vehicle market since the past three years. 

In FY2026, sales of the four badge-engineered models bearing the Toyota logo – the Glanza (based on the Maruti Baleno), Urban Cruiser Hyryder (based on the Maruti Grand Vitara), Rumion (based on the Maruti Ertiga) and the Urban Cruiser Taisor (based on the Maruti Fronx) – crossed the 200,000 mark for the first time.

The 211,759 units are a strong 30% YoY increase (FY2025: 163,483 units) and translate into a 58% share of TKM’s record passenger vehicle wholesales of 366,896 units. 

In the past three fiscals, wholesales of these four models have nearly doubled from 107,151 units in FY2024 to 211,759 units in FY2026. Interestingly, in FY2026, all 10 models in TKM’s PV portfolio which, other than the above four rebadged models, includes the Innova twins, Fortuner, Camry, Vellfire, LandCruiser 300 and Hilux posted YoY growth. 

With 99,883 units, the Hyryder continued to be the best-selling Maruti-rebadged model for Toyota in for the third fiscal year in a row and contributed to 27% of TKM’s record sales of 366,896 PVs. 

HYRYDER IS TOYOTA’S BEST-SELLING REBADGED MODEL FOR THIRD YEAR IN A ROW

The Urban Cruiser Hyryder midsize SUV, which clocked its highest sales in FY2026, continued to be TKM’s No. 1 rebadged model for the third straight fiscal. The 99,883 units gave it a 47% share of this four-model portfolio, improving upon the 37% it had in FY2025 (60,388 units) or the 45% in FY2024 (49,916 units). The Hyryder’s stellar performance is reflected in the fact that it was a close second behind TKM’s longstanding best-seller, the Innova (112,163 units) and even outsold the Innova twins in October 2025, February and March 2026. Since its launch in September 2022, the Hyryder has clocked cumulative sales of over 230,000 units. 

The Glanza hatchback takes second position with 52,543 units, up 8% YoY (FY2025: 48,839 units) and a 25% share of the rebadged models’ sales. The Glanza, launched three years before the Hryder n June 2019, has cumulatively sold an estimated 262,000 units till end-March 2026. While the Urban Cruiser Taisor compact SUV (34,913 units) registered an 8% YoY increase, demand for the Rumion MPV (24,420 units) rose 12% YoY. 

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