M&M’s Born Electric SUVs hit record 4,842 October sales, lifting its e-PV market share to 19% ahead of XEV 9S debut.
09 Nov 2025 | 15692 Views | By Ajit Dalvi
Cumulative production of Mahindra & Mahindra’s two Born Electric SUVs – the Be 6 and XEV 9e – has crossed the 40,000-unit mark at the end of October 2025. Between January and October 2025, the company’s Chakan plant has manufactured 40,001 units of these two zero-emission SUVs including a monthly ...
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Cumulative production of Mahindra & Mahindra’s two Born Electric SUVs – the Be 6 and XEV 9e – has crossed the 40,000-unit mark at the end of October 2025. Between January and October 2025, the company’s Chakan plant has manufactured 40,001 units of these two zero-emission SUVs including a monthly best of 5,959 units in September. Combined 10-month domestic market wholesales of the Be 6 and XEV 9 are 36,104 units including a monthly best of 4,842 units in October 2025. The company has also exported 263 units of the two e-SUVs till end-October.
The festive month of October was a mega month for M&M both on the production and wholesales fronts: a record 56,367 units rolled out from its SUV factories, up 10% YoY (October 2024: 51,145 SUVs). The 4,916 Be 6 and XEV 9e SUVs produced last month (see data table below) account for a 9% share of the record production in October and constitute 7% of M&M’s highest monthly SUV sales of 71,624 units in October 2025, up 31% YoY.
While the BE 6 and XEV 9e’s 10-month calendar-year sales of 36,104 units in India translate into a 7% share of the 518,321 M&M SUVs sold, their share of the first seven months of FY2026 improves to 8% of the 369,194 SUVs M&M has dispatched to its showrooms across the country.
The 4,916 units produced in October take cumulative 10-month production of the Be 6 and XEV 9e to 40,001 units. Monthly domestic sales of the two e-SUVs hit a new high of 4,842 units.
M&M’s EV retail market share jumps to 19% ahead of XEV 9S launch
For M&M, whose e-SUV portfolio also includes the XUV400, the rollout of the BE 6 and XEV 9e in January this year has dynamically improved its EV retail market performance. Vahan-sourced 10-month retail sales (see data table above) reveals that the company’s market share has risen month on month, and more than doubled year on year.
Total M&M e-SUV sales comprising the Be 6, XEV 9e and XUV400 at 27,035 units are up by a massive 339% YoY albeit on a low year-ago base (October 2024: 6,157 units). This translates into an additional 20,878 e-SUVs sold, with the majority being the two Born Electric SUVs.
As a result of this stellar performance, M&M’s share of India’s overall electric passenger vehicle market, which comprises zero-emission hatchbacks, sedans, SUVs and MPVs, has jumped to 19% from 8% in the January-October 2024 period.
Mahindra & Mahindra’s strong EV market performance comes ahead of the launch of the its newest electric SUV – the XEV 9S – on November 27. Built on the same INGLO skateboard platform which underpins the BE 6 and XEV 9e, the seven-seater XEV 9S will be the company’s first three-row EV in India and could likely come with a 500km range. Little else is known at present about M&M’s third Born Electric SUV at present but suffice it to say, that the company will be putting its shoulder to the EV wheel to reduce the existing sales gap with electric passenger vehicle market leader Tata Motors and the No. 2 OEM, JSW MG Motor India.
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