Ford jumps into the small car race
“Our new model will be a worthy competitor to other cars in the segment and we will begin production with at least 90 percent local content to ensure that it is priced competitively,” said Arvind Mathew, president and managing director of Ford India.
Ford has invested US$ 500 million for its new programme and a substantial chunk of that will go into building an engine plant with a capacity of 250,000 engines per annum.
Car production capacity is also expected to double from 100,000 to 200,000 by 2010. Ford has finally realised that to be a serious player in India it needs a car that is attractively priced to generate big volumes.
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