Following four straight months of 13,000-plus sales and best-ever monthly retails of 13,397 units in June, electric passenger vehicle OEM sales between January and June 2025 are already 75% of CY2024’s 99,597 units. While market leader Tata Motors’ share has dropped sharply to 38% from 68% in H1 2024, JSW MG Motor India has doubled its share to 32% as has Mahindra & Mahindra to 17 percent. Luxury EV makers, with 2,178 units and 59% YoY growth, have a 3% share of overall sales.
07 Jul 2025 | 3566 Views | By Ajit Dalvi
The electric vehicle industry is on the roll in the first half of this year. While the two-wheeler (605,211 units, up 15%) and three-wheeler (361,734 units, up 15%)segments are both well set to achieve record calendar year sales in 2025, the electric passenger vehicle (e-PV) segment too is charging ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
The electric vehicle industry is on the roll in the first half of this year. While the two-wheeler (605,211 units, up 15%) and three-wheeler (361,734 units, up 15%) segments are both well set to achieve record calendar year sales in 2025, the electric passenger vehicle (e-PV) segment too is charging towards setting its very own sales record this year.
As per the latest Vahan data (July 6, 2025), total retail sales of electric cars, SUVs and MPVs at 74,539 units are up by 53% YoY (H1 CY2024: 48,789 units). This total is already 75% of the e-PV industry's entire CY2024 sales of 99,597 units. Unless production in the second half of this year is hampered by delayed supplies of rare earth magnets, the e-PV industry should go on to hit a record 150,000-plus units in CY2025.
The rapid growth trajectory is evident from the six-month data table above, which depicts very high double-digit YoY growth each month. Monthly sales have surpassed 13,000 units for four months in a row.
Electric PV sales, which hit the 13,000-unit mark for the first time in March 2025 (13,297 units), have increased month on month – April (13,315 units), May (13,136 units) and hit a new high in June 2025 (13,397 units).
Given the current market scenario amid growing customer demand for new models and another six months to go in the calendar year, manufacturers of electric cars, SUVs and MPVs should surpass the 100,000 milestone for the first time by end-August and, with the festive season kicking in from September, go on to surpass the 150,000-units mark for the first time in CY2025.
However, the sales trajectory in the next six months of this year could be impacted adversely if e-PV production is hampered by delayed supplies (from China) of critical rare earth magnets which are used in a plethora of operations including electric vehicle motors, power steering systems, generator magnets, dashboard displays, and LED lighting systems, among other relevant components in the EV ecosystem.
TATA MOTORS’ e-PV SHARE DOWN TO 38% FROM 68% A YEAR AGO
Let’s take a quick look at the 14 electric PV manufacturers’ performance in the past six months and their current market share. Of these 14, five OEMs including market leader Tata Motors have seen their sales decline year on year.
The company, which sells the electric avatars of the Punch, Nexon, Currv, Tiago and Tigor and more recently the Harrier, has been impacted mainly by two OEMs – JSW MG Motor India and Mahindra & Mahindra, both of whom have launched new EVs in the past year.
Launched on June 3, the five-variant Tata Harrier EV which is priced between Rs 21.49 lakh and Rs 28.99 lakh and has a 627km range, has received over 10,000 bookings. Deliveries to customers are to begin this month and should give a fresh charge to Tata Motors’ EV sales in the coming months.
However, cognisant of the current market reality, Tata Motors is taking rearguard action to protect its turf and leadership. It plans to retain its leadership and regain lost e-PV market share with a target of holding 50% share. This strategy is part of a new product offensive which calls for a mega Rs 35,000 crore investment and involves expanding its presence in under-served segments — urban compact EVs, lifestyle SUVs, midsize family cars and premium electric SUVs — while refreshing its core ICE portfolio.
Tata Motors will adopt a three-tiered approach: entry-level EVs below Rs 12 lakh offering around 200km of range, mid-segment EVs between Rs 12–20 lakh with around 300-350km range, and premium EVs above Rs 20 lakh capable of traveling over 400km on a single charge. Two differentiated products will be offered in each segment.
With the launch of the Windsor EV barely nine months ago, JSW MG Motor India has made inroads into Tata Motors’ customer share. The company, which also retails the ZS EV and Comet EV, has clocked six-month sales of 24,101 units, up 212% YoY (H1 CY2024: 7,727 units). This translates into an additional 16,374 units and resultantly sees its market share double to 32% from 16% in H1 CY2024. At this stage of the year, JSW MG Motor India is just 4,370 units and a 6% market share behind Tata Motors. Not many would have imagined such a scenario a year ago.
Mahindra & Mahindra, which launched its two new electric origin SUVs – BE 6 and XEV 9e – earlier this year, has also achieved handsome gains in the past six months. Monthly sales have crossed the 3,000-unit mark twice in H1 CY2025 – April (3,266 units) and June (3,082 units) – with the cumulative six-month total at 12,585 units. This makes for stellar 225% YoY growth (H1 CY2024: 3,870 units) and boost its market share to 17% from 8% a year ago.
While the range-topping Pack Three variants of the BE 6 and XEV 9e continue to see strong demand, the mid-spec Pack Two variant of both these e-SUVs can now be optioned with a 79kWh battery pack, over the existing 59kWh unit. The larger battery was previously exclusive to the range-topping Pack Three variants. It can be expected that this strategic move will help further spur demand.
Hyundai Motor India is ranked fourth on the e-PV ladder-board with 3,917 units, up 455% on a low year-ago base (H1 2024: 706 units). The launch of the Creta Electric in mid-January 2025 helped the company drive ahead of BYD India in the e-PV numbers game. While the Creta remains Hyundai’s best-selling model and is also India’s No. 1 midsize SUV, the market is yet to warm up to the Creta Electric, which was expected to see four-digit monthly numbers. Nevertheless, with the Creta Electric’s entry, Hyundai’s e-PV share has risen to 5% from 1% a year ago.
BYD India, the local arm of China’s and the world’s largest electric PV manufacturer, is beginning to gain traction in India. The company, which sells the all-electric Atto 3 SUV, Seal sedan, eMax 7 MPV and the Sealion 7 SUV, has clocked cumulative six-month sales of 2,448 units, up 137% YoY (H1 CY2024: 1,035 units), and a resultant market share increase to 3% from 2% a year ago. May 2025 (516 units) is the company’s best month ever since the Chinese OEM began e-PV sales in India.
LUXURY EV MAKERS SELL 2,178 EVs IN JANUARY-JUNE 2025, UP 59%
If the mass-market electric PV manufacturers are making the most of the demand for EVs, can luxury EV OEMs, which push the R&D, technology, comfort and excellence envelope, be behind? This sub-segment too, led by BMW India and Mercedes-Benz India, has joined the e-PV party.
Combined retail sales of the seven OEMs at 2,178 units are up 59% on year-ago sales of 1,373 units. This total gives the luxury e-PV OEMs a three percent share of overall e-PV sales in the first half of this year.
BMW India, the luxury EV market leader in CY2024 with 1,227 units and a 47% market share, has sold 1,250 EVs between January-June 2025, which constitutes handsome 129% YoY growth (H1 CY2024: 546 units) and gives it a 57% share of the luxury e-PV market in the year to date. This is a sizeable jump from the 40% share it had in H1 CY2024.
Mercedes-Benz India, which has registered retail sales of 639 units between January-June 2025, has seen its sales increase 57% YoY. This performance gives it a 29% share of the luxury e-PV market, up from the 20% share it had a year ago.
Three luxury e-PV OEMs have seen a decline in their cumulative six-month sales. Volvo Auto India with 205 units is down 27% on year-ago sales of 282 units. Likewise, Audi (43 units, -49%) and Porsche (24 units, -49%) have also registered YoY sales declines. While Rolls-Royce, which sells the uber-luxurious Spectre which is billed as the 'Rolls-Royce of EVs', has sold 14 units in the past six months, JLR India has sold three EVs.
ALSO READ: Electric 3W sales grow to over 360,000 units in first-half CY2025, eat into CNG 3W market
TVS Motor is No. 1 electric 2W OEM for three months in a row and Q1 FY2026
Legacy e-2W OEMs keep startups at bay, capture 58% share in first-half CY2025