Robust demand for the Rizta sees the electric scooter startup achieve nearly 18,000 retail sales for the first time in a month and register a 17% e-2W market share.
01 Sep 2025 | 11946 Views | By Ajit Dalvi
Robust demand for the Rizta sees the electric scooter startup achieve nearly 18,000 retail sales for the first time in a month and register a 17% e-2W market share. If it maintains the same rapid pace of growth in the remaining four months of CY2025, Ather Energy could go on ...
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Robust demand for the Rizta sees the electric scooter startup achieve nearly 18,000 retail sales for the first time in a month and register a 17% e-2W market share. If it maintains the same rapid pace of growth in the remaining four months of CY2025, Ather Energy could go on to hit the 175,000 cumulative annual sales mark for the first time.
Bengaluru-based smart electric scooter startup Ather Energy, which is having a stellar run in domestic market, has clocked record monthly retail sales of 17,856 units in August 2025 as per Vahan. This is a 62% YoY increase (August 2024: 11,046 units) and makes last month the company’s best ever since it entered the e-2W market in end-CY2018.
Ather’s August sales, which are a 6% increase month on month, could further increase when the Vahan portal factors in more registrations for the last couple of days of last month. Prior to this, the company’s best-ever monthly retail sales were in March 2024 (17,430 units) which was the FAME II subsidy-ending month. The second-best monthly sales were in July 2025 (16,394 units) and the third highest in the festive month of October 2024 (16,248 units).
The growth accelerator for Ather has been its flagship product, the Rizta family scooter which has joined the 450 and 450 Apex performance scooters in the company’s EV portfolio. The Rizta has marked a strategic product shift for Ather. Designed and developed with a focus on practicality – and also to take on the competition in the form of the TVS iQube, Bajaj Chetak and Hero Vida – the Rizta’s highlights include the largest two-wheeler seat in India, ample storage space and a host of user-friendly features.
In April 2024, the Rizta surpassed 100,000 wholesales 13 months after launch and has been contributing the bulk of its monthly sales for over a year. This is creditable given that the three-variant flagship scooter is a premium product priced from Rs 99,999 (Rizta S) to Rs 114,500 (Rizta Z 2.9) and to Rs 142,000 (Rizta Z 3.7). While the Rizta S version (2.9 kWh battery) has a 123km range, the Z variant (3.7 kWh) has a 159km range. What has also helped is Ather offering the Battery as a Service (BaaS) option to reduce EV ownership cost.
On July 1, Ather expanded the Rizta portfolio with the Rizta S equipped with a 3.7kWh battery pack, offering an IDC range of 159km and priced at Rs 137,047 (ex-showroom Delhi). The 3.7kWh variant comes with a host of features that offer best-in-class safety, convenience, and connectivity features. Like its Ather siblings, the Rizta gets access to Ather's fast-charging network, the Ather Grid, which now spans over 3,900 charging points across the country.
Ather’s strong performance in August 2025 gives it a 17% share of the 104,306 electric scooters, motorcycles and mopeds (up 17% YoY) sold across the country (barring Telangana) last month. And, its cumulative sales in the first eight months of this year at 116,046 units are already 92% of its entire CY2024 sales of 126,355 units. If the EV start-up maintains the same strong growth trajectory in the remaining four months of this year, and there’s no reason why it shouldn’t, expect Ather Energy to first race past the 150,000-unit annual sales mark and even 175,000 for the first time this year.
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