'Industry must seize government's favourable EV policies': Santosh Iyer

The company MD talks about how the company expects to see a marked growth in its EV penetration from 4-5 percent in the present day to around 25% in the next three-four years.

By Mugdha Mishra calendar 20 Sep 2023 Views icon7991 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
'Industry must seize government's favourable EV policies': Santosh Iyer

Mercedes-Benz India has launched its latest all-electric product - Mercedes-Benz EQE, priced at Rs 1.39 crore, ex-showroom. The company says it offers a strong value proposition compared to similarly-sized petrol- or diesel-powered cars, despite bringing the EQE through the CBU route. 

Santosh Iyer, Managing Director, Mercedes-Benz India talks about how the company expects to see a marked growth in its EV penetration from 4-5 percent in the present day to around 25% in the next three-four years. Sharing a broader perspective, Iyer further says that the present government policies around EVs are acting as a strong catalyst, and the industry must step on the accelerator pedal to bring more products, and consider their responsibility to develop the entire EV ecosystem, including charging infrastructure.

Mercedes-Benz India, which offers a portfolio of eco-friendly powertrain options, across petrol, diesel, and electric vehicles, believes that it is enabling potential customers with its eco-friendly solutions that all conform to the latest emission norms. Iyer says that the industry must strike a balance between petrol, and diesel, and EVs must take over both over a period of time.

RELATED ARTICLES
Video: Electronics Will Become Part of the Auto Aftermarket Over Time, Says ACMA President

auther Mukul Yudhveer Singh calendar05 Feb 2026

Electronics will steadily enter India’s automotive aftermarket as vehicles age and replacement demand rises, even as tra...

Video: Ashok Leyland Says Electronics are Redefining BS6 Heavy Trucks

auther Mukul Yudhveer Singh calendar03 Feb 2026

As India leapfrogged from BS4 straight to BS6, heavy trucks quietly crossed a tipping point. Emissions compliance was on...

Video: Can Small Cars Survive CAFE 3 Norms?

auther Prerna Lidhoo calendar02 Feb 2026

India's proposed CAFE-3 emissions regulations will tighten fuel efficiency standards from 2027 to 2032, requiring automa...