BYD India’s EV Roadmap: Premium, Performance and a Watchful Eye on the Mass Market

BYD India, is clear about the company’s future strategy: premium EVs, steady expansion, and a calculated approach to the mass market. Rajeev Chauhan, Head of Electric Passenger Vehicle Business at the company said that BYD entered India three years ago launching products that resonated with early adopters.

"Now, we see premium 6-7 seater MPV as a major opportunity, alongside the Sealion 7, a performance SUV filling a gap in the market," he said. While local manufacturing plans are under evaluation, the company is committed to building on its current trajectory. With a portfolio priced between Rs 25-45 lakh, BYD plans to stay in the same segment while expanding to 40 dealerships, with a sharp focus on Tier 2 markets—a key pillar of its growth strategy.  

In 2024, BYD sold 3,500 units, and with India’s EV market poised for growth, the company is targeting double-digit growth in FY25. "In the long-term, we want to spot new segments and introduce more models, while keeping an eye on mass-market opportunities," he adds in this video.

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