Phygital Twin DeepTech startup Twyn wins Maruti Suzuki's Accelerator Programme
The program provides a platform for innovators to implement their solutions in the real world, with selected startups having the opportunity to collaborate with Maruti Suzuki to enhance its business operations.
Twyn, the pioneer in Phygital Twin DeepTech, designed to empower large manufacturers and OEMs for smart manufacturing, has won Maruti Suzuki's startup accelerator programme. The 'Made in India' startup secures an opportunity to conduct a Proof-of-Concept (PoC) with Maruti Suzuki, implementing it at the state-of-the-art manufacturing facility in Gurugram.
Twyn's platform stands out by creating phygital twins that replicate a live, connected version of physical assets and environments. Moreover, it brings insights from the digital twin back to the physical environment, enabling on-ground optimisation of machinery, inventory, and human resources for manufacturers.
Addressing a crucial challenge on shop floors—unplanned downtimes in machines—Twyn's real-time monitoring of factory asset vitals and data analysis facilitates early fault detection. This results in up to a 55% reduction in downtime, a 28% increase in efficiency, and a 15% improvement in manpower optimisation for manufacturers. Additionally, Twyn contributes to optimal resource usage and lower emissions, aligning with net-zero goals and sustainable manufacturing practices.
Avi Dahiya, Founder & CEO of Twyn, expressed, “Twyn's phygital twin model simplifies the way decision-makers analyse, engage, and act on real-time data from physical assets, significantly reducing the time, cost, and resources required for process completion. Our selection in Maruti Suzuki's innovation programme validates our commitment to offering a global value proposition for Large Enterprises and OEMs to accelerate smart manufacturing. Maruti Suzuki provides a great learning opportunity for startups, and we look forward to bringing in the next wave of technology innovation in the manufacturing industry through such partnerships.”
Twyn provides a comprehensive solution for processes and visual data by integrating existing data from multiple sensors, 3D models, MES/ERP/SCADA systems like SAP onto a single platform. This allows manufacturers and OEMs to deploy Twyn's solutions seamlessly, without the need for additional hardware.
Maruti Suzuki's Innovation program aims to collaborate with innovative startups to catalyse the automobile and mobility industry with cutting-edge digital solutions. Aligned with the Government of India's 'Startup India' initiative, the program provides a platform for innovators to implement their solutions in the real world, with selected startups having the opportunity to collaborate with Maruti Suzuki to enhance its business operations.
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05 Feb 2024
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Shruti Shiraguppi

Ketan Thakkar
Autocar Professional Bureau