Hindalco Unveils New Brand Identity, Plans Rs 45,000 Crore Investment

Hindalco Industries Ltd., the metals flagship company of the Aditya Birla Group, has launched a new brand identity marking its strategic shift from a materials supplier to an engineered solutions provider. The company announced plans to invest Rs 45,000 crore across its aluminum, copper, and specialty alumina businesses.

The rebranding was unveiled by Aditya Birla Group Chairman Kumar Mangalam Birla in Mumbai today. The new identity features a redesigned logo with a bold "H" and introduces the tagline "Engineering Better Futures," reflecting the company's focus on sustainability, circularity, and precision engineering.

"Today, Hindalco is a mini conglomerate in itself, with 52 plants across 10 countries producing a diverse portfolio of high-quality products that contribute to the global economy," said Birla at the launch event. He emphasized that the new identity represents the company's role as a catalyst for change and problem solver across industries.

Satish Pai, Managing Director of Hindalco Industries Ltd., described the rebranding as "a pivotal moment" in the company's evolution. The transformation aims to position Hindalco as an innovation-driven solutions provider for sectors including electric mobility, renewable energy, energy storage, semiconductors, and high-end electronics.

The company said it has already established strategic partnerships in automotive manufacturing, packaging, battery production, and aerospace. Hindalco has contributed materials to significant Indian space projects, including ISRO's Chandrayaan and Mangalyaan missions.

Sustainability remains central to Hindalco's strategy, with ongoing initiatives including India's first e-waste recycling plant by Birla Copper and a 100MW renewable energy project in Odisha, the company said. Hindalco has been recognized as the World's Most Sustainable Aluminium Company in the S&P Global Corporate Sustainability Assessment rankings for five consecutive years.

Hindalco Industries is a $26 billion metals company and the world's largest aluminum company by revenues. It operates across the value chain from bauxite mining to downstream products and is also India's largest copper producer, with manufacturing facilities spanning 10 countries.