Yamaha Ray gets India Design Mark recognition
New Delhi, April 17, 2013: India Yamaha Motor (IYM) has announced that its first scooter, the 113cc Ray has received the India Design Mark (I Mark) awarded by the India Design Council. It is one of 39 I Mark recipients this year. Following the award for the YZF-R15 received last year, this is IYM’s second I Mark award.
New Delhi, April 17, 2013: India Yamaha Motor (IYM) has announced that its first scooter, the 113cc Ray has received the India Design Mark (I Mark) awarded by the India Design Council. It is one of 39 I Mark recipients this year. Following the award for the YZF-R15 received last year, this is IYM’s second I Mark award.
The India Design Council is affiliated with India’s Ministry of Commerce & Industry and comprises eminent people in academia, design and industry organisations. Its India Design Mark (I Mark) awards programme was initiated in cooperation with the Japan Institute of Design Promotion, and in line with the same standards set by Japan's Good Design Award (G Mark).
First held in 2012, this design award is intended to increase design awareness and promote value of design in the industry and society in India and improve the quality of life overall by encouraging and giving recognition to good design. Applicants for the I Mark award must satisfy any two of the three requirements: Made in India, Designed in India or Sold in India. Furthermore, the product must pass other requirements, including that it is a complete and mass-produced product.
The Ray, which is targeted at women riders, rolls out of the Faridabad plant and is manufactured on an assembly line managed by trained women personnel. Launched on September 14, 2012, the scooter sold 9,871 units in March 2013 and cumulative 60,281 units in 2012-13.
Commenting on the I Mark recognition, Hiroyuki Suzuki, CEO & MD, India Yamaha Motor, said, “I am very pleased with this recognition that I Mark has bestowed upon us and the Ray scooter. The response that we have been receiving for the Ray is very positive and encouraging.”
Photograph: Hiroyuki Suzuki, CEO and MD, India Yamaha Motor with Roy Kurian, national business head, at the Yamaha Ray launch in September 2012.
RELATED ARTICLES
Modern Automotives targets 25% CAGR in forged components by FY2031, diversifies into e-3Ws
The Tier-1 component supplier of forged components such as connecting rods, crankshafts, tie-rods, and fork bridges to l...
VinFast’s second plant in Vietnam goes on stream ahead of India factory
Vietnamese EV maker’s second plant in its home market, which has a 200,000 EVs-per-annum capacity, will focus on produci...
Continental exits TBR market in India, shifts focus to car and SUV radials
German tyre manufacturer aims to tap the double-digit market growth opportunity for big SUV and luxury car tyres which w...