Tata Motors sets up JV with Jayem Automotives to develop special performance vehicles

Tata Motors today announced the launch of JT Special Vehicles, a 50:50 joint venture with Jayem Automotives to develop special performance vehicles based on the latest series products.

As part of the agreement, both Tata Motors and the Coimbatore-based Jayem Automotives will work towards performance enhancement and appearance of series vehicles to offer an exciting and innovative range of niche aspirational products for the passenger car customers. This is likely to be a TaMo range of vehicles. 

Announcing this JV, Guenter Butschek, CEO and managing director, Tata Motors, said, “We are delighted to partner with Jayem, a brand known for its capabilities in concept creation and prototyping of special performance vehicles. This partnership is a step towards creating long-term relationships as a part of our transformation journey and to bring more exciting performance variants to our product range"

Commenting on this partnership, J Anand, managing director, Jayem Automotives, said, “We are excited about our joint venture with Tata Motors and to be a part of their transformation journey. We aim to bring world class performance products to market in a short time, and to fulfil expectations of passionate customers in the niche segment of sportier cars.”

JT Special Vehicles will develop a range of performance vehicles in a phased manner at a dedicated line, currently being explored at Coimbatore. With all processes including design, precision machining, assembly, and testing facilities driven under one roof, this facility will aim to deliver the next level of personalisation and enhanced performance with agility and efficiency.

As part of Tata Motors’ Passenger Vehicle business strategy, while an architecture approach with two platform strategy will reduce complexity, these special performance vehicles will be targeted to augment the latest product range in our vision to build aspirational cars.