TVS Motor Company today launched the new TVS Apache RR 310, which marks the company’s entry into the super-premium segment, both in the domestic and international markets. The TVS Apache RR 310, which is priced at Rs 205,000 (ex-showroom India) boasts of superior performance and riding dynamics, combined with a powerful, expressive design.
Unveiling the new TVS Apache RR 310 at the launch in Chennai today, Sudarshan Venu, joint managing director, TVS Motor Company, said, “The launch of the TVS Apache RR 310 marks a major milestone, as it ushers in a new era at TVS Motor Company. Our endeavour is to fulfill the aspirations of discerning customers by offering high-quality, technologically-innovative products. The TVS Apache RR 310 is the most advanced and exclusive offering in our product portfolio, as it is a manifestation of 35 years of learnings from the race track, coupled with cutting-edge technology. We are confident that customers will find it to be a perfect combination of racecraft technology and riding dynamics.”
Above: Sudarshan Venu, joint MD, TVS Motor Company and KN Radhakrishnan, president and CEO, TVS Motor Company at the launch of the new TVS Apache RR 310 in Chennai today.
Speaking at the launch, KN Radhakrishnan, president and CEO, TVS Motor Company, said, “Today is a proud moment for us at TVS Motor Company. Driven by our promise of delivering more to customers than their expectations, the TVS Apache RR 310 is the beginning of our breakthrough into the super-premium category. We started building our premium brand Apache RTR with 150cc and succeeded in raising the customer aspirations with 180cc and 200cc bikes. The TVS Apache RR 310 is another step in our effort to deliver beyond customers’ expectations and offering them a chance to upgrade from premium to super-premium category. The TVS Apache RR 310 is a testimony to our racing DNA and R&D capabilities, positioned to fulfill the ever-growing aspirations of the new age customers globally.”
The TVS Apache RR 310 is powered by a 312cc, single-cylinder, four-stroke, four-valve, liquid-cooled engine that develops 34 PS at 9700rpm and 27.3 Nm at 7700rpm. The engine is mated to a six-speed gearbox that offers a precise and sharp race-shift experience. The motorcycle has a top speed of 160kph and accelerates from zero to 60kph in just 2.9 seconds, which is due to an advanced aerodynamics package that promises the lowest coefficient of drag in this segment.
Staying true to 35 years of TVS Racing pedigree, the TVS Apache RR 310 comes with an all-new, race origin, light-weight trellis-frame chassis for enhanced stiffness in straights, and flex for dynamic cornering capability, that result in best-in-class riding dynamics. The motorcycle uses a unique reverse inclined DOHC (double overhead cam) engine with LCOC (liquid-cooled oil coolant) technology. This facilitates a compact layout for an ideal power-to-weight ratio and better mass centralisation.
The TVS Apache RR 310 is equipped with a race-inspired vertical speedo-cum-tachometer with 18 racing tell-tale diagnostics, and a comprehensive post-ride analysis. The motorcycle is fitted with first-in-class bi-LED twin projector head lamps for maximum reach and visibility. It is also outfitted with Michelin Street Sport tyres, and is the first sub-500cc motorcycle to use these.
The TVS Apache RR 310 sports a fully-faired, sporty design with superior ergonomics to ensure maximum ride comfort. The Thermal Management System on the motorcycle is fitted with a special gill profile to shield the rider’s leg from engine heat, and aids better heat dissipation.
To accentuate the handling and ride experience, the TVS Apache RR 310 gets the Race Spec KYB Suspension that is tested and tuned by MotoGP experts. Both, Anti-Lock Braking System (ABS) and Electronic Fuel Injection (EFI) system are available as standard on the TVS Apache RR 310. The motorcycle comes in two colours – Racing Red and Sinister Black.
The company is targeting sale of 10,000 Apache RR 310s in the first year. The latest TVS will challenge the KTM RC 390 (Rs 261,000, on-road, Delhi) while undercutting the likes of the Kawasaki Ninja 300 (Rs 409,000). In terms of pricing, rivals to the TVS Apache RR 310 include the Mahindra Mojo (Rs 191,000), Bajaj Dominar 400 (Rs 160,000) and KTM 250 Duke (Rs 196,000).