Mercedes-AMG S 63 sedan launched in India at Rs 2.53 crore

Less than a fortnight after the launch of its coupe sibling, Mercedes-Benz India has launched the AMG S 63 sedan at Rs 2.53 crore (ex-showroom, Bangalore). The AMG limousine gets aggressive styling, all the luxuries of the standard S-class, along with a powerful 577bhp AMG V8 engine.

The Mercedes-AMG S 63’s body kit includes a new front bumper with large air vents and a central air-dam, a new rear bumper with quad chrome tipped exhausts, large AMG alloy wheels and side skirts with chrome inserts.

Inside, the S 63 gets AMG-developed front seats with electric adjust with memory and massage functions, AMG leather upholstery, a panaromic sunroof, a heads-up display and AMG-badged door. The S63 comes equipped with a 13-speaker Burmester Surround Sound System as standard, but a 24-speaker 3D system is available as an option. Features such as reclining rear seats, individual rear screens and Mercedes COMAND infotainment system are carried forward from the standard S-class.

Mercedes also offers the S 63 with the newly introduced Designo platform. It gives buyers customisation options that include choosing from a wider range of exterior colours, interior trims and upholstery options for the car.

Powering the car is a 577bhp 5.5-litre twin-turbo AMG V8 that develops a massive 91.77kgm of torque, mated to a seven-speed automatic gearbox with paddle shifters. Mercedes says that’s enough to get this two-tonne limousine to 100kph in a sportscar-beating 4.4 seconds!

The AMG S 63 sedan gets a stiffer suspension setup as compared to the regular S-class and is equipped with the company’s revolutionary Magic Body Control system. The system uses a front-facing stereo camera (rather than radar, which is illegal in India) to examine the road for undulations and adjust the suspension in real time to achieve the most comfortable ride possible.

“This is our 10th launch of the year and we have been able to create a lot of excitement for the brand in a market that is gradually showing signs of improvement. This is true for the Mercedes-AMG brand in particular which is increasingly becoming popular across markets in India. This is the ninth AMG model we are adding to our portfolio and we already have five AMG Performance Centres, two of them in the south. We have seen a strong growth rate at the top-end segment of the luxury car industry and Mercedes-AMG continues to lead the segment strongly. We are confident of our strong growth momentum in the Indian market,” said Eberhard Kern, MD and CEO, Mercedes-Benz India, at the launch in Bangalore on August 11.

The AMG S 63  rivals the likes of the Porsche Panamera Turbo and Maserati Quattroporte GTS and becomes the ninth AMG model in Mercedes’ Indian portfolio.

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