Greaves Cotton unveils made-in-India Bahubali

Greaves Cotton, one of the leading engineering companies in India, today announced its focus on the farm sector with investments in R&D, plant and people to support the growing farm sector in India.

As part of its long-term diversification strategy, the company launched a new locally manufactured power tiller called ‘The Bahubali’ under its farm equipment division.

The company says that it is building on the ‘Made in India, Made for India’ vision, and the new offering is the first ever fully locally designed and developed power tiller by Greaves Cotton in India. It claims that the new, high-power 14hp engine and heavy duty performance offers best-in-class ploughing performance with higher tilling depth, excellent fuel efficiency and a rugged body for long life.

Nagesh Basavanhalli, MD and CEO, Greaves Cotton, said, “As part of our strategy, we have invested in building capability -- people, facility and technology. This will help us strengthen our position in the agri sector, as we cater a wide range of products and services to the farmers to help them right from ploughing to harvesting. With the Indian economy rapidly evolving, there is a need to make efficient use of farm machinery to improve land productivity”. 

The company says it is working closely with farmers and FPOs to understand their needs and create farm solutions that promise more yield per acre of farm, especially when there is a shrinking landholding pattern with rapid increase in population and shortage of farm labour in India.

M Mohanan, president, Farm Equipment Business, Greaves Cotton said, “We are pleased to announce the launch of ‘The Bahubali’, our first ever Made in India power tiller. As a full range player in the farm equipment space, Greaves Agri continues to develop equipment to support the farmers in each step of the crop cycle.”

The company states that this investment is a part of its customer focus, with rigorous validation being integral to the process. Its dedicated R&D facility and state-of-the-art large farm equipment factory in Ranipet manufactures wide range of farm products and has been actively engaging with customers across nation. Its product offering covers all stages – irrigation- soil preparation –planting -plant protection- harvesting -post harvest cycle. segment.