Bolero gets facelift and sees price cut too
The reductions range from Rs 16,000 to Rs 37,000 and the second generation variants will be available from March 10.
M&M sold 42,335 units of the Bolero in 2006, and given the growth rates in the previous years, it is reasonable to assume that the company expects to sell nearly 60,000 units this year. It is the biggest selling SUV in India, and even outsells its high-profile stablemate Scorpio.
M&M has invested Rs 30 crore into refreshing the Bolero. Most of this has gone into capital expenses including dies and fixtures. In addition to this, it has also invested in expanding capacity at Nashik from 100,000 to 150,000 units.
SANDEEP BELAGAJEE
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