Online e-retail major Amazon.in has launched a ‘Checkfit & Garage’ feature that claims to simplify the process for identifying and purchasing the right automotive parts and accessories for smartphone-wielding motorists.
The new feature will enable buyers to identify suitable automotive parts and accessories for over 5,000 vehicles from a database of nearly 400,000 replacement parts and accessories.
The online marketplace has also tied up with service providers to offer free fitment services in Bangalore, Gurgaon and Delhi. Once they register their vehicle details – brand, model and variant – on the ‘My Garage’ feature on the website, then update their vehicle to the Garage profile and search for a certain product, the ‘CheckFit stripe’ feature will indicate if the product will actually fit the vehicle. This will, according to Amazon, assure customers before they make the final purchase decision.
The fitment suggestions will appear on all products covered under ‘CheckFit’ across categories such as headlights, brake pads, seat covers and air filters among others. Customers can choose parts and accessories from major suppliers like Bosch, Ceat, Shell and others.
Commenting on the launch of the new feature, Suchit Subhas, category leader – Automotive and Appliances, Amazon India, said, “Buying auto parts and accessories online has been a cumbersome experience with customers relying on hours of research to purchase a product that fits in their car or motorcycle and then spending a few more hours scouting for reliable mechanics to install the parts. We worked backwards to create a database of close to 300,000 auto parts for over 5,000 cars and motorcycles that will allow customers to easily shop for parts that fit their vehicle. We have partnered verified service providers in Bangalore, Gurgaon and Delhi to offer free fitment services, thereby simplifying the shopping experience for customers. In less than three months of piloting this feature, more than 11 lakh customers have added their vehicles to the ‘My Garage’ feature indicating its usefulness.”
Amazon India launched its automotive category in 2015 with a selection of 22,000 products. In the past two years, the company has increased selection to 30 lakh products across a range of cars and motorcycles.