ACMA Automechanika New Delhi 2015 to address menace of fake parts

As vehicle manufacturers rapidly embrace safety standards, battling the burgeoning counterfeit business has become even more important. Concerned with the growing number of spurious auto parts – roughly estimated to be 36 percent of the automotive aftermarket in India – the Automotive Component Manufacturers Association of India (ACMA) together with Messe Frankfurt has taken a strong initiative to address the rising concerns on counterfeit products sold in the replacement market at the second edition of ACMA Automechanika New Delhi to be held from February 26-March 1, 2015 in Pragati Maidan.

“The recent thrust by the government on vehicular safety is indeed very critical towards the future development of Indian automotive industry and aftermarket. Mobilising participation from the biggest players of auto parts and components, ACMA Automechanika New Delhi will present a reliable platform to source aftermarket products, apart from educating the industry and consumers through Messe Frankfurt’s global initiative ’Messe Frankfurt Against Copying’, ACMA’s ‘Asli Naqli campaign’ and the various conferences at the trade fair,” Raj Manek, executive director and Board member of Messe Frankfurt Asia Holding Ltd, said.

With increased focus on safety, it is crucial for automotive sector professionals to be fully informed about the genuineness of auto parts. Bringing some of the most prominent names in the automotive industry together, ACMA Automechanika New Delhi 2015 will be the leading platform in India to source and gain insights into the new aftermarket products available in the market and understand the process of registration and assertion of intellectual property rights.

Some of the most critical auto parts required for the safe operation of vehicles are among the most commonly counterfeited products available in the market with grave implications with respect to public safety and revenue losses to the government. These losses stood at around Rs 2,200 crore (US$ 3.56 million) per annum to the exchequer in 2011.

Commenting on the importance of the show to the automotive industry, Vinnie Mehta, director general of ACMA, said: “A strong effort to combat counterfeiting starting with helping the sector to evolve into an organised one, ensuring genuine-product availability by deepening the distribution chain and devising strategies to bridge the price gap is the need of the hour. With the purpose to connect aftermarket players with auto component manufacturers at ACMA Automechanika New Delhi, this professional platform will add to ACMA’s efforts in bringing about the necessary change in the aftermarket practices.”

Leading players in the auto component and vehicle accessory space such as ANG Industries, Luk India, Setco Automotive, Shriram Pistons & Rings and ZF India have confirmed their participation as a gold partner for the second edition of the fair while others such as Ample Auto Tech, Elofic Industries, Mayur Uniquoters, Mansons International, Sigma Corporation India Ltd, Delphi Automotive Systems Pvt Ltd. and many others are set to showcase the latest in auto parts and accessories that will keep Indian aftermarket players on the road to business success.

ACMA Automechanika New Delhi will be an important destination for automotive component and aftermarket professionals to identify and differentiate between genuine and counterfeit products, make new connections and understand product developments.

With 85 percent of the exhibition space officially booked, the organisers are now concentrating efforts on providing an outstanding edition as a series of conferences have been planned alongside the show. The conferences will be open for sector professionals over the three days and bring key themes of R&D and innovation, advancements in mechatronic systems, simulation and testing systems, sustainable mobility, fuel efficiency, up for discussions amidst the presence of technology experts and industry leaders.