Strong XF demand in China drives Jaguar Land Rover’s November sales

Tata Motors-owned Jaguar Land Rover reported its best ever November retail sales of 47,588 vehicles, up 2% compared to November 2015. The British premium carmaker posted its record November sales despite the Land Rover’s sales going down by 14% year-on-year (YoY).

The sales growth was driven by strong sales of the new Jaguar XF (with the addition of the long wheel base XFL in China) and F-PACE as well as continuing solid sales of the Land Rover Discovery Sport and Range Rover Sport - offset partially by the run-out of Land Rover Discovery in advance of the all-new model in 2017.

The automaker registered a successful month in China following last week’s announcement that its Chinese plant is increasing capacity by over 50%.

Jaguar Land Rover delivered solid retail sales growth for November year on year across two of its largest three markets, with China (up 42%) and North America (up 20%) offset by sales in Europe (down 13%), the UK (down 6%) and in other overseas markets, which include Russia and Brazil (down 25%). Jaguar Land Rover sold 527,937 vehicles in the first 11 months of 2016, 21% up on the same period in the prior year.

Further Chinese growth is in prospect following the announcement during the Guangzhou Auto Show of the Phase II capacity expansion project at the Chery Jaguar Land Rover plant in Changshu, which will increase manufacturing capacity by 70,000 vehicles, an increase of more than 50%.

Commenting on the sales Andy Goss, group sales operations director, Jaguar Land Rover, said: "These are solid results underpinned by encouraging performance in China, where our sales are growing healthily in an incredibly competitive environment. Sales in our Land Rover brand have been affected by the run-out of the Land Rover Defender and the current Land Rover Discovery model, but our growing order bank for the New Discovery gives us confidence for 2017. Meanwhile, the Jaguar brand continues to show strong growth, especially in the US market where XF and F-PACE have inspired a new generation of customers to try the Jaguar experience.” 

Jaguar recorded its best November ever, with retail sales reaching 14,613 vehicles, up 83% compared to November last year. Driven by continuing strong sales of the new XF and the F-PACE, calendar year-to-date sales for Jaguar were 132,381, up 75% year-on-year.

Land Rover recorded November sales of 32,975 vehicles, down 14% on November 2015, as continuing solid sales of the Land Rover Discovery Sport and Range Rover Sport were offset by lower volumes of the discontinued Land Rover Defender and outgoing Discovery. Calendar year-to-date sales for Land Rover reached 395,556 vehicles, 9% up on the prior year. 

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