BMW Group records best ever June and H1 sales

BMW Group set a new sales record in June with a total of 227,849 vehicles sold worldwide, an increase of 9.1% on the same month last year.

The latest record month means that the company has achieved its best ever first half-year sales: year-to-date sales are up 5.8% year-on-year (YoY) with a total of 1,163,139 vehicles sold.

Commenting on the sales, Dr Ian Robertson, member of the board of management of BMW AG responsible for Sales and Marketing said, “With our three premium brands, we’ve achieved good first half-year growth, with sales in Europe and Asia showing particularly strong results. Our focus continues to be on ensuring sustainable, profitable growth in sales and despite headwinds in some markets, our June results confirm that we are achieving just that.”

A record total of 189,097 (+9.7%) BMW brand vehicles were sold in June, bringing year-to-date sales for the brand up to 986,557, an increase of 5.8% YoY. June saw strong growth in the sales of many BMW models such as the BMW 2 Series (21,720 / +49.6%), the BMW X1 (17,031 / +79.8%), the BMW X3 (15,489 / +27.2%) and BMW 5 Series (29,965 / +5.4%). The BMW 7 Series almost doubled its monthly sales YoY with a total of 6,301 sold to customers worldwide (+92.6%).

There continues to be an increasing demand for BMW i and iPerformance vehicles, especially in Europe. In June, four percent of all BMW sales in Western Europe were electrified cars, with that percentage increasing significantly in markets where e-mobility is supported by financial and infrastructure measures. For example, in the Netherlands, 14.9% of all BMWs sold in June were BMW i or BMW iPerformance models while in Scandinavia, the figure is 13.2%.

Mini achieved its best-ever June with 38,282 (+6.3%) vehicles sold globally. A total of 174,898 Minis were sold in the first half of the year, an increase of 5.4% YoY.

Commenting on Mini’s performance, Peter Schwarzenbauer, BMW AG Management Board member responsible for MINI, Rolls-Royce, BMW Motorrad said, “This is MINIs best first-half-year performance to date. Our newest two premium models are proving to be strong growth drivers. We are delighted to see that the third generation of the Mini Convertible is proving so popular, while the Mini Clubman’s offering of every-day practicality in the larger compact class has won many new fans for the brand.”

The new Mini Convertible has been sold a total of 14,136 units in the first six months of the year (+54.5%), while 27,511 units of the new Clubman have been sold so far.

Further, Rolls-Royce Motor Cars too announced the best ever June sales performance in its history and very strong Q2 results, up 14.7% on the previous year. Record demand for the recently launched Dawn, combined with significant interest in Black Badge Wraith and Black Badge Ghost, contributed to strong sales across all model families. Sales in the first half of the year totalled 1,684 units, down 4.8% on the previous year. The carmaker cites this result in accordance to its plan and follows the successful rebalancing of production assets within the Goodwood plant due to the introduction of Dawn.

BMW Group market sales

In Europe, combined monthly sales of BMW and Mini totalled 110,303 in June, up 15% YoY. Sales in Germany increased 14.8% (32,775), while a total of 8,288 Mini and BMW vehicles were sold to customers in France (+10.9%) and a total of 7,867 vehicles were sold in Italy (+19.8%). Overall year-to-date sales for BMW and Mini in Europe totalled 542,851, an increase of 11.2% and the first time more than half a million vehicles have been sold in the region in the first six months of the year.

Asia also saw strong growth last month with a total of 67,723 units sold in June (+12.3%). The region’s biggest market, Mainland China, achieved a 12.8% increase YoY, with a total of 45,300 vehicles sold. Monthly sales in Japan increased 12.6% to 8,300 units in the month. In the first six months of the year, a total of 360,910 BMW and Mini vehicles were sold in Asia, an increase of 7.3% YoY.

On the other hand, sales in the Americas decreased 8.4% in June compared with the same month last year, with a total of 42,425 vehicles sold. Monthly sales in the USA were down 11.9% (33.769). Year-to-date sales in the Americas totalled to 222,524 units, which is down 8% YoY.

It’s been a successful first half-year for BMW Motorrad – for the first time ever, more than 80,000 motorcycles and maxi-scooters have been sold to customers in the first six months of the year.

Click here to see full H1-2016 sales results for BMW Motorrad

Also read: BMW Group's sales in May 2016