BMW Motorrad on a high, races past 100,000 sales

With 11,088 units delivered, BMW Motorrad has achieved record sales for the ninth time in a row as per September 2015, 11% more motorcycles and maxi scooters than in September 2014 (9,991 units). As of September, worldwide sales reached a new all-time high of 112,411 units sold and an increase of 12.2% (previous year: 100,217 units). For the first time, the company exceeded the 100,000 mark in August.

The R Series with the characteristic flat-twin engine contributed about 54.0% to sales with 60,557 units sold. Apart from the traditional high-volume models R 1200 GS, GS Adventure and RT, the BMW R nineT, now already a cult bike, has firmly established itself in fourth place in the BMW Motorrad ranking. Sales figures for the R 1200 RS, the new touring sports bike, are also developing positively the company says.

The sports-oriented S Series with the S 1000 RR Supersports Bike, the S 1000 R Power Roadster and the new S 1000 XR Adventure Bike, have also developed into a further key pillar in the BMW Motorrad model range.

Heiner Faust, BMW Motorrad Head of Sales and Marketing, says: “In 2006 BMW Motorrad exceeded the magical figure of 100,000 units for the first time. Now we were able to exceed this figure four months earlier already. Customer interest in our products is increasing worldwide and the desirability of the BMW Motorrad brand is steadily on the rise. Incoming orders for the coming months are gratifyingly high.”

BMW Motorrad recorded retail growth in almost all sales regions during the first nine months of the year. Germany remains the most important single market: With 18,825 units sold and a market share of approximately 25% in the relevant premium segment above 500cc displacement, the company is the market leader once again. The countries with the strongest sales are the USA (13,362 units), France (10,447 units), Italy (9,935 units) and Great Britain (7,241 units).