BMW Motorrad’s 2016 Q1 sales up 7.7 percent

German two-wheeler major BMW Motorrad had clocked its best start into the new motorcycle season to date with a solid growth of 7.7 percent.

In the first three months of 2016, 33,788 motorcycles and maxi scooters were delivered to customers (previous year: 31,370 units), 2,418 units more than in the equivalent period last year. In March, BMW Motorrad sold 16,465 vehicles worldwide (previous year: 15,912 units) amounting to a 3.5  percent growth in sales.

Commenting on the numbers, Heiner Faust, BMW Motorrad Head of Sales and Marketing, said: "BMW Motorrad has started into the new 2016 motorcycle season with the best first quarterly sales of all time. BMW Motorrad remains firmly on course for success following the record year in 2015. The current model range is very popular with our customers. This is also reflected by the high number of incoming orders. We are expecting are very positive business performance this year, too.”

In the first quarter, the company recorded good growth in Europe and Asia. The best markets were Spain (2,190 units, +39.2 %), Italy (3,125 units, +6.4 %) and Great Britain (1,984 units, +9.2 %). Germany still remains the strongest single market with 5,668 units (+5.6 %) followed by France (3,230 units, + 2.4 %). In China, sales rose by 74.4 % to 853 units sold.

The model sales ranking is still headed by the R 1200 GS travel enduro and its sister model, the R 1200 GS Adventure. In the first three months of 2016 more than 11,391 flat-twin GS motorcycles have been delivered to customers worldwide. Next on the list of the most sought-after models is the BMW S 1000 RR (2,385 units) and the BMW S 1000 XR (2,206 units).

Heiner Faust said, “Last year’s new models are strongly contributing to growth, for example the R 1200 RS sports tourer and the S 1000 XR Adventure bike. However, our spring business is a result of our strong overall model range. Even in its third year on the market, the ultimate travel enduro, the R 1200 GS Adventure, is continuing to achieve ever higher sales figures. Sales of our long running F Series, the F 700 GS and F 800 GS, also exceed last year's sales overall. Our new C 650 maxi scooters, launched at the turn of the year, are also fully on target.”  

Also read: BMW Group posts best ever monthly sales