'We plan to launch 14 new products in CY25:' Bipul Chandra
Italian sports motorcycle marque Ducati bets big on new product introductions to drive growth in the ongoing year. The company aims to register over 6% growth despite headwinds.
Ducati India is set to introduce a flurry of new products in CY25, with the company already launching its DesertX Discovery and 2025 Panigale in the country in the last few weeks.
The company is betting big on a total of 14 new product introductions to drive growth in this year, despite the ongoing headwinds in the global market dynamics. Ducati India aims to better its CY24 growth and register over 6% growth in CY25.
According to Bipul Chandra, "The premium biking segment is slightly isolated from market turbulences as it is a small category, which is fundamentally driven by passion. We aim to grow higher than last year in CY25."
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07 Mar 2025
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Autocar Professional Bureau
