'We are reconfiguring our systems to cater to the needs of EV players’: Orbitsys MD

Gurugram-headquartered technology provider Orbitsys Technologies, which is a key player in the CRM (customer relationship management) and DMS (dealer management system) domains, is witnessing a perceptible shift in the market which is transitioning towards EVs.

The company which caters to several OEMs and forms the backbone of their CRM-DMS solutions for a seamless customer service experience, is tweaking its product to better meet the needs of EV OEMs. According to Gurbinder Singh Dhillon, Managing Director, Orbitsys Technologies, “Integration is key to managing any business process. The automotive industry has several challenges, of which, the need to be agile and deliver a certain level of customer service, is paramount.

“We are seeing a new crop of OEMs coming up with the advent of EVs, and many of these new-age companies are working relentlessly towards bringing world-class products. As a result, we are reconfiguring our systems to cater to the needs of EV players,” he says.

Dhillon explains that while 95-98 percent of the Orbitsys Technologies CRM-DMS platform is suitable for anyone, “there are small customisation requirements varying from customer to customer, which we handle very quickly.”

“The idea is to build a scalable, single sign-on platform which is multi-market and multi-brand compatible,” he points out while adding that the company is eyeing significant expansion in the neighbouring markets such as Bangladesh, South East Asia, as well as Canada, where it is presently in the stage of business development.

In the near-term, Orbitsys Technologies aims to grow its existing 2,000 dealership customers to over 5,000 by end-CY2025, and within the next 2-3 years, aims to hit a million end users. “The DMS market is presently about US$ 7 billion globally, and is set to more than double to US$ 15 billion by 2032. Everyone wants a good system, and we are hoping to catch a respectable share of the market. Ultimately, we are aiming at a million users worldwide within the next 2-3 years,” Dhillion says in this video.

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