As software-defined vehicles (SDVs) emerge strongly as the next big frontier in the automotive landscape, Tier-1s and OEMs are developing innovative solutions in the areas of connectivity, ADAS, and in-cabin experiences. 

National Instruments, which is a key player in the area of test and measurement tools for enabling faster time-to-market for automotive companies, bets big on India's potential in the SDV era. "We are excited about India building tech for the world,' says Baskar Ceri, Managing Director, NI - India, in this exclusive interview.

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