Charles Frump talks about the strategy to build Volvo's presence in the Indian luxury car market that is dominated by the German trio of Mercedes Benz, BMW and Audi, the Swedish brand's location strategy, potential for the Volvo-Uber deal in India and much more.
17 Jul 2018 | 8304 Views | By Autocar Professional Bureau
In this exclusive interview, Charles Frump, managing director, Volvo Auto India talks to Autocar Professional's executive editor Sumantra B Barooah about the strategy to build Volvo's presence in the Indian luxury car market that is dominated by the German trio of Mercedes Benz, BMW and Audi, the Swedish brand's localisation strategy, potential for the Volvo-Uber deal in India and much more.
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