VIDEO: ReiseMoto’s ₹350 Cr Pivot: From B2B Tyre Exports to D2C Lifestyle I Yogesh Mahansaria

In this interview, Yogesh Mahansaria, founder and managing director of ReiseMoto, discusses how the company evolved from an established European tyre exporter into a direct-to-consumer (D2C) premium lifestyle brand for Indian motorcycle enthusiasts.

The Origin Story

How a joint venture in Europe laid the foundation for ReiseMoto’s expansion into India’s growing leisure biking market.

Strategic Investments

How ReiseMoto is managing a ₹350+ crore capital expenditure programme, avoiding the “burn cash” startup model and using family office insights to support sustainable growth.

Overcoming Market Challenges

How the company balances international quality standards with price-point expectations in the Indian market.

Expanding Horizons

ReiseMoto’s plans to move beyond tyres into helmets, riding gear and broader lifestyle solutions for motorcycle communities.

Future Outlook And Resilience

Mahansaria discusses the importance of maintaining balance sheet strength, building supply chain flexibility and managing disruptions in global markets.

The interview offers insights into ReiseMoto’s business strategy, investment approach, product expansion and plans for the premium motorcycle market in India.