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Video: BMW Breaks Sales Records in CY2026, Plans 23 More Product Launches This Year
BMW India's Hardeep Singh Brar on dethroning Mercedes-Benz, launching 27 products in 2026, and navigating geopolitical headwinds reshaping luxury car buying behavior.
09 Apr 2026
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BMW India has achieved a historic milestone, outpacing Mercedes-Benz to become the number one luxury car brand in the January–March 2026 quarter. In this exclusive interview, Hardeep Singh Brar, President and CEO of BMW Group India, breaks down the company's ambitious product offensive that led to record sales of 4,567 units.
We discuss BMW’s massive plan to launch 27 products in 2026, including 15 from BMW, 10 from Mini, and 2 from BMW Motorrad. BMW has already launched 4, the company plans to launch 8 products in Q2CY26. Mr. Brar also provides a candid look at how global geopolitical tensions, specifically the West Asia war, are impacting the luxury segment and why high-net-worth buyers are currently "reserving their cash flow."
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