Oben Electric CEO Calls for Mindset Change and Policy Support to Bring More Women into India's Workforce

Madhumita Agrawal, founder of EV startup Oben Electric, says skills development and shifting attitudes are key to expanding women's participation in employment and entrepreneurship.

09 Mar 2026 | 683 Views | By Prerna Lidhoo

 

How can India bring more women into the workforce? And what does it take to build an electric vehicle startup as a woman founder?

In this conversation, Madhumita Agrawal, Founder & CEO of Oben Electric, shares her perspective on women’s participation in the workforce, the importance of skills, and why mindset change and policy support are critical to unlocking more opportunities with Autocar Professional's Prerna Lidhoo.

She also talks about why the label of “women founder” shouldn’t be seen as a limitation, and how women working outside the home can create a multiplier effect by generating employment for others.

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