Consumer buying patterns within the automotive industry are undergoing a massive change, especially after Covid, which kickstarted the trend towards a combination of physical and digital purchasing. As per research and consulting agency Ipsos, more than 50 percent of a potential car buyer's time is being spent online researching the right product. 

As consumers also tend to demand more transparency, trust, and agility from showrooms, companies are set to leverage data to drive personalised car buying experiences, and establish a strong connect. In this conversation, Stephane Sanchez, Head of APAC, Consumer Experience, Ipsos, talks about how technology is playing a key enabler in this shift, and the possibility of having multiple buying experiences for diverse age groups. 

Sanchez also sheds light on the readiness of young customers towards direct-to-consumer buying models and thier want for seamless experience across sales and service.