In Conversation with Euler Motors and Magenta Mobility founders 

Electric mobility start-ups Magenta Mobility and Euler Motors have strengthened their four-year-long association with the latest order of 2,000 Euler HiLoad EVs which will be delivered to Magenta Mobility over the next 18 months.

Magenta Mobility will deploy these vehicles into its growing fleet of electric three-wheeler cargo carriers that will continue to be deployed across the country. While the EV logistics company presently has around 1800 vehicles in its fleet, it aims to grow it to 10,000 vehicles in the future. 

In an exclusive conversation, Maxson Lewis, MD and CEO, Magenta Mobility, and Saurav Kumar, Founder and CEO, Euler Motors, told Autocar Professional, that the continued collaboration of the two companies will not only drive the widespread adoption of EVs in India, but will also inspire a nationwide shift towards sustainable transportation in the country.

While Euler Motors will expand its capacity from the existing 500 monthly units at its plant in Palwal, Haryana, to 1,500 units in the coming months to fulfill the latest Magenta Mobility order, which is estimated at up to Rs 125 crore in terms of value.