As vehicles increasingly become digital assets which can be augmented remotely, technology is playing a key role in the ongoing transformation of the automotive industry, across its various operations, be it sales, marketing or aftersales. 

French technology major Dassault Systemes, through its 3DExcite platform, is offering content solutions to global OEMs to drive their brand to the market and create future-ready marketing solutions. CEO Tom Acland talks about the permanent shift in consumer behavior that has set in after the pandemic and is likely to make digital the mainstay of vehicle buying in the future.