Google News Follow us

In Conversation with Autodesk's Detlev Reicheneder

The senior executive of the American software solutions giant stressed on the importance of technology such as AI in enabling mobility startups to gain competitive advantage as they design innovative products.

By Mayank Dhingra calendar 05 Apr 2024 Views icon6837 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
In Conversation with Autodesk's Detlev Reicheneder

As electrification levels the playing field for newcomers and existing automotive players, a razor-sharp focus on technology and R&D to bring innovative products is the mantra for startups to succeed, says Detlev Reicheneder, Senior Director, Business Strategy Design and Manufacturing, Autodesk.

In his recent visit to India, Reicheneder visited startups leveraging design tools that utilise the power of AI and enable companies to eliminate mundane tasks, and help designers explore multiple design options simultaneously, therefore, allowing a quicker time to market. Reicheneder said that by collaborating effectively, and leveraging technology such as AI, startups can be agile, and flexible in a space of cut-throat competition. 
 
He further revealed that the big opportunity for startups in the mobility ecosystem lies in the product, which is emerging as the focal point of innovation for new market entrants, which are also carving their space by virtue of unique business models. Reicheneder also shared his optimism about India's potential to become a global hub for manufacturing and innovation by adopting technology and undergoing a digital transformation. 

Watch full interview - 

 

Tags: Autodesk,Design,artificial intelligence

RELATED ARTICLES

Video: PTC India Chief Upkar Saini: Automotive Winners Will Be Defined by Speed
Video: PTC India Chief Upkar Saini: Automotive Winners Will Be Defined by Speed

auther Autocar Professional Bureau calendar01 Jun 2026

As software-defined vehicles, AI and digital engineering reshape automotive development, companies that can shorten deve...

READ MORE arrow
Deep Drive - Inside Stellantis-Tata Motors partnership for Jeep SUV
Deep Drive - Inside Stellantis-Tata Motors partnership for Jeep SUV

auther Autocar Professional Bureau calendar30 May 2026

Announced at the 2026 Investor Day, the model will be produced through the existing Stellantis-Tata joint venture and ex...

READ MORE arrow
VIDEO: Tata Motors’ Shailesh Chandra on Tiago.ev Strategy, EV Demand Surge & Tata’s Growth Roadmap
VIDEO: Tata Motors’ Shailesh Chandra on Tiago.ev Strategy, EV Demand Surge & Tata’s Growth Roadmap

auther Autocar Professional Bureau calendar28 May 2026

Tata Motors President explains the Tiago.ev’s positioning, rising EV demand after fuel price hikes, plans to ramp up ele...

READ MORE arrow
MOST READ

POLL OF THE MONTH

Has the US-Iran war given a structural boost to EV adoption in India?

Has the US-Iran war given a structural boost to EV adoption in India?

Yes

 

78.10%

No

 

21.90%

Total Votes : 105