Advanced Driver Assistance Systems (ADAS) technologies such as lane-keep assist, and autonomous emergency braking are picking pace in India, what with various carmakers offering up to Level-2 ADAS in their vehicles.
Gurugram-headquartered Novus Hi-Tech, which develops algorithm-based ADAS suites, bets big on the importance of locally-developed, cost-effective ADAS solutions for effective accident reduction in Indian traffic conditions which are significantly different compared to other global markets.
In this video, Anuj Kapuria, MD & CEO, Novus Hi-Tech, talks about the importance of India-specific ADAS technology and how the company envisions the mass adoption of ADAS with homegrown solutions.
VIDEO: