In Conversation with Anuj Kapuria, MD & CEO, Novus Hi-Tech

Gurugram-headquartered Novus Hi-Tech, which develops algorithm-based advanced driver assistance systems (ADAS) technologies, bets big on the importance of locally-developed, cost-effective ADAS solutions for mass adoption and effective accident reduction on Indian roads.

By Mayank Dhingra

10 Feb 2025

4407 Views

In Conversation with Anuj Kapuria, MD & CEO, Novus Hi-Tech

Advanced Driver Assistance Systems (ADAS) technologies such as lane-keep assist, and autonomous emergency braking are picking pace in India, what with various carmakers offering up to Level-2 ADAS in their vehicles.

Gurugram-headquartered Novus Hi-Tech, which develops algorithm-based ADAS suites, bets big on the importance of locally-developed, cost-effective ADAS solutions for effective accident reduction in Indian traffic conditions which are significantly different compared to other global markets.

In this video, Anuj Kapuria, MD & CEO, Novus Hi-Tech, talks about the importance of India-specific ADAS technology and how the company envisions the mass adoption of ADAS with homegrown solutions.

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