Bajaj Auto, which is emerging as a formidable player in India's electric two-wheeler market, is eyeing strong growth in the electric scooter segment.
In this interview, Rakesh Sharma, Executive Director, Bajaj Auto, shares exclusive insights into the current state of the auto industry - from geopolitical challenges and shifting consumer behavior to festive demand patterns and regional growth disparities.
Sharma talks about the accelerating adoption of EVs, with electric 2-wheelers now making up 25% of Bajaj’s domestic revenue and outpacing ICE scooter growth. Sharma also talks about his calibrated approach towards powertrain plurality, international expansion across 100+ countries, and the strong fundamentals driving the 125cc+ motorcycle segment.
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