CNH India aims to double its market share in tractors by 2030

The company’s approach will focus on four key pillars - expanding the domestic market, boosting exports, using design capabilities, and leveraging the local supply chain.

By Yukta Mudgal calendar 11 Feb 2025 Views icon5047 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
CNH India aims to double its market share in tractors by 2030

As the tractor industry prepares for the TREM Stage 5 norms, CNH India, the parent company of New Holland and CASE India announced the production of new engines at its Greater Noida facility.

This plant will produce TREM V-compliant 2.8L engines for tractors and construction equipment, with an annual capacity of 20,000 engines. In an exclusive interview with Autocar Professional, Narinder Mittal, President and Managing Director of CNH India, shared insights into this development and discussed the growth trajectory of India's tractor industry.

Looking to expand its business, CNH aims to double its market share in tractors by 2030. Mittal emphasised that the company’s strategy includes strengthening New Holland’s brand presence, expanding its network, and building a comprehensive product lineup to increase market share.

VIDEO:

RELATED ARTICLES
VIDEO: Oben eyes Bharat push with ₹99,999 AI-powered EVO: Madhumita Agrawal

auther Anurag Chaturvedi calendar01 May 2026

With its second electric motorcycle, Oben is targeting the sub-₹1.5 lakh segment, combining AI-led efficiency with a dee...

VIDEO: Maruti Suzuki Positions Digitisation and AI as Core to Its Long-Term Strategy

auther Prerna Lidhoo calendar22 Apr 2026

India's largest carmaker is integrating artificial intelligence, data systems, and software capabilities into manufactur...

Video: Auto Sector Scales 7-Year Peak, EV Adoption Surges, but West Asia Risk Looms, Says Shailesh Chandra, President SIAM

auther Autocar Professional Bureau calendar16 Apr 2026

India's auto sector hits 7-year high, but prolonged West Asia conflict could derail EV momentum as industry navigates ge...