CNH India aims to double its market share in tractors by 2030
The company’s approach will focus on four key pillars - expanding the domestic market, boosting exports, using design capabilities, and leveraging the local supply chain.
As the tractor industry prepares for the TREM Stage 5 norms, CNH India, the parent company of New Holland and CASE India announced the production of new engines at its Greater Noida facility.
This plant will produce TREM V-compliant 2.8L engines for tractors and construction equipment, with an annual capacity of 20,000 engines. In an exclusive interview with Autocar Professional, Narinder Mittal, President and Managing Director of CNH India, shared insights into this development and discussed the growth trajectory of India's tractor industry.
Looking to expand its business, CNH aims to double its market share in tractors by 2030. Mittal emphasised that the company’s strategy includes strengthening New Holland’s brand presence, expanding its network, and building a comprehensive product lineup to increase market share.
VIDEO:
RELATED ARTICLES
Video: Motul Bets on EV and Hydrogen as It Reinvents Itself for a Multi-Technology Mobility Future
Motul's R&D chief explains how the 170-year-old French lubricants giant is embracing electrification, hydrogen, and sust...
Video: Women Make Up 40% of Workforce at JSW MG Motor India's Halol Plant
The automaker is expanding female participation on the shopfloor and in sales, backed by dedicated support programmes fo...
Video- Nidhi Kaistha’s Inspiring Journey | Women Leading in the Auto Industry | Women's Day Special
Lamborghini India head Nidhi Kaistha reflects on resilience, leadership and breaking barriers, sharing how women are inf...




11 Feb 2025
4948 Views
Prerna Lidhoo

Autocar Professional Bureau