CNH India aims to double its market share in tractors by 2030
The company’s approach will focus on four key pillars - expanding the domestic market, boosting exports, using design capabilities, and leveraging the local supply chain.
As the tractor industry prepares for the TREM Stage 5 norms, CNH India, the parent company of New Holland and CASE India announced the production of new engines at its Greater Noida facility.
This plant will produce TREM V-compliant 2.8L engines for tractors and construction equipment, with an annual capacity of 20,000 engines. In an exclusive interview with Autocar Professional, Narinder Mittal, President and Managing Director of CNH India, shared insights into this development and discussed the growth trajectory of India's tractor industry.
Looking to expand its business, CNH aims to double its market share in tractors by 2030. Mittal emphasised that the company’s strategy includes strengthening New Holland’s brand presence, expanding its network, and building a comprehensive product lineup to increase market share.
VIDEO:
RELATED ARTICLES
Video: Over 6000 Two-Wheeler EVs Sold Every Day in March’26, EV Penetration in 2W Mkt Crosses 9%
March surge driven by policy urgency, festive demand and new ownership models, while FY26 closes strong with rising adop...
Video: BMW Breaks Sales Records in CY2026, Plans 23 More Product Launches This Year
BMW India's Hardeep Singh Brar on dethroning Mercedes-Benz, launching 27 products in 2026, and navigating geopolitical h...
VIDEO: India's Auto Industry Posts Record Sales in FY26 Across All Vehicle Segments
Passenger vehicles, two-wheelers, and commercial vehicles all reached new highs, though EV penetration remains low and m...




11 Feb 2025
5018 Views
Autocar Professional Bureau
