BMW celebrates "Make in India" with Sachin Tendulkar

By doing this, the carmaker will be able to reduce costs and the final sticker price of its cars.

13 May 2015 | 3907 Views | By Autocar Professional Bureau

In a bid to increase its competitiveness in the Indian market, German carmaker BMW has increased the level of localisation in its cars assembled at the Chennai plant by upto 50 percent. By doing this, the carmaker will be able to reduce costs and the final sticker price of its cars. 

Read the full article on BMW India's localisation strategy

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