BMW celebrates "Make in India" with Sachin Tendulkar

By doing this, the carmaker will be able to reduce costs and the final sticker price of its cars.

13 May 2015 | 3953 Views | By Autocar Professional Bureau

In a bid to increase its competitiveness in the Indian market, German carmaker BMW has increased the level of localisation in its cars assembled at the Chennai plant by upto 50 percent. By doing this, the carmaker will be able to reduce costs and the final sticker price of its cars. 

Read the full article on BMW India's localisation strategy

RELATED ARTICLES

Mahindra XUV 3XO ZNG Launched: Can CNG Work in Compact SUVs?

Prerna Lidhoo 18 Oct 2026

Prerna Lidhoo explains Mahindra entering the CNG space with the XUV 3XO ZNG, targeting young families, balancing regulat...

Deep Drive Podcast: Why Hybrids Are Suddenly in the Limelight

Hormazd Sorabjee 18 Oct 2026

Hormazd Sorabjee and Sergius Barretto on the CAFE 3 super-credit push, Maruti Suzuki's series REEV plans, Horse Powertra...

VIDEO: Rolls-Royce’s Julian Jenkins on India: Double-Digit Growth, UK FTA Impact, Spectre EV Plans

Autocar Professional Bureau 14 Oct 2026

Rolls-Royce Motor Cars' Julian Jenkins discusses about the India-UK FTA, rising demand from India's new-age entrepreneur...

NEXT STORY