The Auto Industry – Market 2020 and Beyond
Selling passenger cars is not easy in a market like India. But there are industry professionals who have keenly studied and learnt the pulse of the Indian car buyer.
By Autocar Professional Bureau
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An exciting debate on ‘The Auto Industry and Market 2020 and Beyond’ on the marketing perspective was held in New Delhi recently. Representing the Indian automobile industry were R S Kalsi, executive director, marketing and sales, Maruti Suzuki India; Rakesh Srivastava, senior vice-president (Sales and Marketing), Hyundai Motor India; N Raja, director and senior vice-president (Sales & Marketing), Toyota Kirloskar Motor; and Jnaneshwar Sen, senior vice-president and marketing, Honda Cars India. The panel discussion was moderated by Hormazd Sorabjee, editor, Autocar India.
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