Skip to main content

'Almost 10% Revolt customers are women riders': Anjali Rattan

With added convenience of needing no trips to the fuel station and minimal downtime for servicing, women riders from not just metros, but Tier-2 and Tier-3 towns are opting for Revolt Motors' gearless e-bikes.

By Mayank Dhingra calendar 08 Mar 2025 Views icon3741 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
'Almost 10% Revolt customers are women riders': Anjali Rattan

Revolt Motors, which is a Manesar-based electric two-wheeler startup that is now owned by New Delhi-headquartered RattanIndia Enterprises, is seeing a growing uptake of women riders for its gearless electric motorcycles. 

The company says almost 10% of its customer base comprises women, hailing from not just metros, but Tier-2 and Tier-3 towns in the country. While most of these women graduate from an ICE scooter, the added convenience of not needing a trip to the fuel station as welll as minimal downtime for servicing an EV are key drivers pulling women to these gearless electric motorcycles.

According to Anjali Rattan, Chairperson, RattanIndia Enterprises, "An electric motorcycle is very much apt for women riders and while I am not a biker myself, I am passionate about launching new bikes, and getting to know my customer is something that piques my interest."

VIDEO:

RELATED ARTICLES

Chinese Car Brands Move Into India's Premium and Luxury Segments

auther Autocar Professional Bureau calendar19 Sep 2026

Regulatory restrictions on Chinese investment are pushing brands like BYD and JSW-Chery to enter India through high-end ...

Video: ZF Group Plans to Scale Its India Business by 3X

auther Prerna Lidhoo calendar18 Sep 2026

India is emerging as a key growth engine for ZF as the company broadens its role from a component supplier to a mobility...

Video: Jim Aota on Yamaha's Premium Strategy in India, Taking On Royal Enfield

auther Autocar Professional Bureau calendar17 Sep 2026

Jim Aota on Yamaha’s premium-segment focus, competing against Royal Enfield, navigating E20 hurdles for higher-displacem...