Advantec Wheels enters the Indian market with flow-forged alloy wheels

The New Delhi-based company with a state-of-the-art, 2 lakh-unit annual capacity plant in Jammu, aims to be a fashion brand in the aftermarket alloy wheels segment in India with its aggressively-styled, and highly-customised offerings in the 16-inch to 22-inch size range.

By Mayank Dhingra

09 Feb 2025

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Advantec Wheels enters the Indian market with flow-forged alloy wheels

New Delhi-based Advantec Wheels, which has recently forayed into the Indian aftermarket with its range of 16-inch to 22-inch flow-forged alloy wheels, is eyeing strong gains from the domestic market, which is witnessing a premiumisation trend.

The company aims to be a fashion brand in the aftermarket alloy wheels segment with a unique positioning that promises to attract customers with its highly-differentiated designs, as well as elaborate customisation options with up to 20 finishes for each offering.

Jasneet Singh, Co-Founder and Director, Advantec Wheels gives an overview of the company's product range, as well as outlines the future roadmap in terms of distribution channels, manufacturing capabilities, as well as tapping into the exports potential in markets such as North America, Europe, and the Middle East.

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