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Tata Motors' Shubhranshu Singh on the rise of influencers in marketing strategies

Tata Motors' Shubhranshu Singh on the rise of influencers in marketing strategies

Shubhranshu Singh, Tata Motors     calendar29 Dec 2023

The Vice President, Marketing, Commercial Vehicle business, Tata Motors, talks about how the landscape of influencers is impacting marketing campaigns.

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Eyeing 3X growth in revenue by FY26, Ajax Engineering diversifies into 3D machine manufacturing News
Eyeing 3X growth in revenue by FY26, Ajax Engineering diversifies into 3D machine manufacturing

By Shahkar Abidi calendar29 Dec 2023

The company is eyeing 3X growth in revenues by FY26.

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‘We intend to have a product in every segment for both Arena and Nexa:’ Hisashi Takeuchi Interview
‘We intend to have a product in every segment for both Arena and Nexa:’ Hisashi Takeuchi

By Ketan Thakkar and Hormazd Sorabjee calendar29 Dec 2023

Hisashi Takeuchi, MD and CEO of Maruti Suzuki India spoke with our sister publication, Autocar India, about Maruti Suz...

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VinFast launches first dealership in the US: Report  News International
VinFast launches first dealership in the US: Report 

autherAutocar Professional Bureau calendar29 Dec 2023

Last month, the EV maker said it had received 70 dealer applications across the United States, which if approved would...

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Deepika Padukone is Hyundai India’s new Brand Ambassador News
Deepika Padukone is Hyundai India’s new Brand Ambassador

autherAutocar Professional Bureau calendar29 Dec 2023

The company believes the collaboration will elevate its brand presence.

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What makes Hisashi Takeuchi Autocar Professional’s Man of the Year 2023 Feature
What makes Hisashi Takeuchi Autocar Professional’s Man of the Year 2023

By Ketan Thakkar calendar28 Dec 2023

Since taking charge as MD and CEO, Hisashi Takeuchi has steered the company to grab the SUV leadership, laying a path ...

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Pre-owned two-wheeler firm launches DriveX Xplor engine oil for optimal two-wheeler performance News
Pre-owned two-wheeler firm launches DriveX Xplor engine oil for optimal two-wheeler performance

autherAutocar Professional Bureau calendar28 Dec 2023

This is suitable for both BS IV & BS VI engines.

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71% of corporate professionals bought used cars in 2023, says Spinny News
71% of corporate professionals bought used cars in 2023, says Spinny

autherAutocar Professional Bureau calendar28 Dec 2023

The company also witnessed a consistent increase in women car buyers, with 35% of women car buyers opting for Spinny c...

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Auto component manufacturer Emmforce Autotech Limited files DRHP with BSE SME News
Auto component manufacturer Emmforce Autotech Limited files DRHP with BSE SME

autherAutocar Professional Bureau calendar28 Dec 2023

The Panchkula-headquartered company manufactures niche automotive drivetrain parts and exports most of the products to...

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Eight shared e-mobility trends to watch out for in 2024 News
Eight shared e-mobility trends to watch out for in 2024

autherAutocar Professional Bureau calendar28 Dec 2023

Shared two-wheeler EVs are to ICE bikes what smartphones are to landline phones, writes Amit Gupta, Co-founder and CEO...

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POLL OF THE MONTH

Can GST Cuts Give Long-term Boost to Auto Sales?

Can GST Cuts Give Long-term Boost to Auto Sales?

Yes

 

63.62%

No

 

36.38%

Total Votes : 712