Amitabh Saran - How India's EV startups can overcome competition from legacy players
For electric startups to withstand competition from bigger brands, they need to focus on their value proposition, customer engagement strategies, and market expansion, while optimising working capital and sustaining investment in R&D, writes the CEO of Altigreen, Amitabh Saran.
05 Jan 2025
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The electric vehicle (EV) sector in India is witnessing a significant transformation, particularly in the last-mile mobility (LMM) segment. Startups are at the forefront of this change, driving disruption and innovation while competing with established incumbents – the internal combustion engine (ICE) players. This article explores the role of LMM ...
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