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Amitabh Saran - How India's EV startups can overcome competition from legacy players

For electric startups to withstand competition from bigger brands, they need to focus on their value proposition, customer engagement strategies, and market expansion, while optimising working capital and sustaining investment in R&D, writes the CEO of Altigreen, Amitabh Saran.

By Amitabh Saran, CEO, AltiGreen

05 Jan 2025

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Amitabh Saran - How India's EV startups can overcome competition from legacy players

The electric vehicle (EV) sector in India is witnessing a significant transformation, particularly in the last-mile mobility (LMM) segment. Startups are at the forefront of this change, driving disruption and innovation while competing with established incumbents – the internal combustion engine (ICE) players. This article explores the role of LMM startups like Altigreen, the challenges they face, viable business models, and their long-term impact on the industry.

The Role of Startups: Driving Disruption and Innovation
Startups are pivotal in reshaping last-mile mobility in India by introducing innovative solutions in the two- and three-wheeler segment (some in the small commercial ...

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