Pro Plus

Amitabh Saran - How India's EV startups can overcome competition from legacy players

For electric startups to withstand competition from bigger brands, they need to focus on their value proposition, customer engagement strategies, and market expansion, while optimising working capital and sustaining investment in R&D, writes the CEO of Altigreen, Amitabh Saran.

By Amitabh Saran, CEO, AltiGreen calendar 05 Jan 2025 Views icon6856 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Amitabh Saran - How India's EV startups can overcome competition from legacy players

The electric vehicle (EV) sector in India is witnessing a significant transformation, particularly in the last-mile mobility (LMM) segment. Startups are at the forefront of this change, driving disruption and innovation while competing with established incumbents – the internal combustion engine (ICE) players. This article explores the role of LMM startups like Altigreen, the challenges they face, viable business models, and their long-term impact on the industry.

The Role of Startups: Driving Disruption and Innovation
Startups are pivotal in reshaping last-mile mobility in India by introducing innovative solutions in the two- and three-wheeler segment (some in the small commercial ...

This is an Autocar Pro Plus article. Subscribe to continue reading.

Tags: Altigreen
RELATED ARTICLES
Top Highlights for January 2026 for Car Sales in India!

auther Autocar Professional Bureau calendar10 Feb 2026

Indian auto market crosses 4.6 million units with 13% January growth, as Tata and Mahindra battle for second place behin...

Automotive Lighting: From Functional Necessity to Strategic Differentiator

auther Autocar Professional Bureau calendar07 Feb 2026

Automotive lighting is evolving into a strategic vehicle system, influencing safety performance, energy efficiency, desi...

V2X Technology and Edge AI: The Future of Smart Mobility is Here

auther Autocar Professional Bureau calendar02 Feb 2026

Edge AI-powered V2X communication enables vehicles to process sensor data locally and exchange real-time information wit...