Pro Plus

Amitabh Saran - How India's EV startups can overcome competition from legacy players

For electric startups to withstand competition from bigger brands, they need to focus on their value proposition, customer engagement strategies, and market expansion, while optimising working capital and sustaining investment in R&D, writes the CEO of Altigreen, Amitabh Saran.

By Amitabh Saran, CEO, AltiGreen calendar 05 Jan 2025 Views icon5280 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Amitabh Saran - How India's EV startups can overcome competition from legacy players

The electric vehicle (EV) sector in India is witnessing a significant transformation, particularly in the last-mile mobility (LMM) segment. Startups are at the forefront of this change, driving disruption and innovation while competing with established incumbents – the internal combustion engine (ICE) players. This article explores the role of LMM startups like Altigreen, the challenges they face, viable business models, and their long-term impact on the industry.

The Role of Startups: Driving Disruption and Innovation
Startups are pivotal in reshaping last-mile mobility in India by introducing innovative solutions in the two- and three-wheeler segment (some in the small commercial ...

This is an Autocar Pro Plus article. Subscribe to continue reading.

Tags: Altigreen
RELATED ARTICLES
Opinion: A Nissan-Maruti Hybrid Could Be on the Horizon

auther Autocar India calendar27 Apr 2025

A Nissan e-POWER series hybrid in a Maruti sounds challenging but is a very interesting proposition.

5 Transformative Predictions for Electric Mobility Beyond 2025

auther Sarthak Mahajan calendar27 Apr 2025

The electric mobility ecosystem is entering a phase of significant evolution, driven by advancements in battery technolo...

Global E-Waste Crisis: How India Can Turn the Problem Into an Opportunity

auther Sarthak Mahajan calendar22 Apr 2025

India faces a growing e-waste challenge driven by rising consumption and technology use, but improving recycling infrast...