Yokohama India Expands Bengaluru Presence with New Madhus Tyre Centre Partnership

Yokohama India has expanded its retail footprint in Bengaluru by inducting Madhus Tyre Centre into its exclusive Yokohama Club Network (YCN). The partnership aims to meet growing demand for premium tyres and professional service solutions in one of India's key automotive markets.

Madhus Tyre Centre, a long-standing Yokohama India partner, brings established retail presence and technical expertise to the collaboration. The outlet will offer Yokohama's complete product range alongside modern service infrastructure, trained personnel, and advanced fitment technologies for high-performance vehicles and SUVs.

Harinder Singh, Managing Director and CEO of Yokohama India, noted that Bengaluru represents a significant market where customers prioritize quality and professional service. He emphasized that the Madhus Tyre Centre partnership combines premium products with advanced service capabilities, reflecting the company's strategy to expand customer touchpoints while maintaining global service standards through local expertise.

Yokohama India's current product portfolio includes the Advan performance range, Geolandar SUV tyres, eco-focused BluEarth series, S.drive high-performance tyres, and Earth1 Max tyres developed for Indian road conditions. The company operates state-of-the-art manufacturing facilities in Haryana and Visakhapatnam.

As a wholly-owned subsidiary of The Yokohama Rubber Co., Ltd., Japan, Yokohama India has served the Indian market since 2007. The company currently maintains over 3,000 retail touchpoints nationwide, focusing on sustainable manufacturing practices and customer-centric innovation in the passenger car and SUV tyre segments.