Jawa Yezdi Motorcycles has finalized a retail integration with Amazon India to list its purpose-built Yezdi Scrambler model on the platform’s digital storefront. The vehicle is scheduled to debut on the website’s specialized new launch section during the upcoming Prime Day promotional window running from July 4 to July 6, 2026. The move represents a tactical effort to capture digitally native buyers by transitioning the initial phase of the automotive transaction into an online marketplace layout.
The motorcycle is powered by a liquid-cooled 350cc Katar engine and enters the market with a starting price of Rs 1,99,950 ex-showroom Delhi. Under the revised digital sales structure, customers pay the localized ex-showroom booking fee directly on the e-commerce platform before the transaction is transferred to an authorized physical dealership. The localized dealer subsequently handles the remaining on-road financial settlements, statutory registration protocols, and insurance clearances prior to physical handover.
To incentivize the digital channel, the brand has bundled a series of financial mechanisms into the three-day e-commerce window. Purchases made during the promotional timeline qualify for select credit card interest waivers, instant transaction discounts up to Rs 3,000, and a 5 percent cashback structure for premium platform subscribers utilizing co-branded ICICI Bank credit cards. Corporate buyers are also permitted to claim up to 18 percent in goods and services tax input invoice savings on eligible business transactions.
Anupam Thareja, Co-founder of Jawa Yezdi Motorcycles, stated that the partnership aims to broaden consumer access to the classic performance segment by utilizing established digital transaction habits.